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  • About
    • About
    • News
    • Testimonials
  • Education
    • Nail Tech Training
    • Nail Art
    • Business and Marketing
    • FAQs
    • Student Resources
  • Shop
    • Enter Shop
    • Login/Register
    • Wishlist
  • Contact
    • Contact
    • Find a Salon
    • Be a Model
  • Login
  • Register
  • Toggle website search
  • Login
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Salon Success: Business, Marketing and Social Media
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Home / Classes / All Courses / Business and Marketing / Salon Success: Business, Marketing and Social Media
  • Introduction
    5
    • Welcome to Salon Success
      04 min
    • Introduction to Me and Monaco
      12 min
    • Avoiding Overwhelm
      03 min
    • Guided Study Time
    • Section Summaries Template – PDF
  • Creating a Business Identity
    10
    • About this section
    • Introduction to Business Identity
      02 min
    • Business Identity Template – PDF
    • Who Are You?
      07 min
    • Why Are You Doing This?
      07 min
    • What Do You Want Most?
      07 min
    • Who Is Your Business?
      07 min
    • How Do You Want People To Describe You?
      06 min
    • Who Would Your Business Be If It Was A Person?
      09 min
    • What Matters to Clients?
  • Creating a Business Plan
    25
    • Introduction to Business Plans
      02 min
    • Business Plan Template – PDF
    • Twitter Plan Template – PDF
    • {Current Position} Executive Summary
      04 min
    • {Current Position} Current Position
      04 min
    • {Objectives} Business Objectives
      03 min
    • {Objectives} Market Opportunities
      04 min
    • {Competition} Competition
      05 min
    • {Objectives} Distribution Methods
      02 min
    • {Competition} Competitive Advantage
      02 min
    • {Market} Market Research
      07 min
    • Useful Links
    • {Market} Marketing Channels
      04 min
    • {Implementation} SWOT Analysis
      13 min
    • {Implementation} Financial Forecast
      04 min
    • {Implementation} Mission Statement
      05 min
    • {Extras} Seeking Investment
      02 min
    • You Need This Plan
      01 min
    • Action Plans
      11 min
    • Action Plan Template – PDF
    • Making an Action Plan – A Cheat Sheet – PDF
    • It’s time to revisit your Executive Summary
    • Measuring Success
      06 min
    • Monthly Report Template – PDF
    • Summing It Up
      03 min
  • Branding Basics - The Very First Things You Need To Do
    7
    • About this Section
    • Introduction to Branding
      06 min
    • The Name
      06 min
    • A Note on Naming Double Ups
    • The Name: Useful Links
    • Personal vs Non-Personal Branding
      05 min
    • Everything Else You’re Dying to Sort Out
      10 min
  • Setting Up Your Business
    14
    • About this Section
    • Types of Businesses – Sole Traders
      03 min
    • Types of Businesses – Partnerships
      03 min
    • Types of Businesses – Limited Liability Companies
      07 min
    • Examples of the Email and Text Reminders for your Annual Return
    • Types of Businesses – Limited Liability Companies: Useful Links
    • Being the Director of a Company
      05 min
    • Banking and Taking Payments
      11 min
    • Accounting and Record Keeping
      13 min
    • Accounting and Record Keeping: Useful Links
    • Tax Return Deadlines for Easy Reference
    • Q&A: Claiming Your Course Fees as a Business Expense
    • Insurances
      33 min
    • Lauren’s Experience With ACC
  • Setting Up Your Actual Salon
    17
    • About this Section
    • Running Your Own Salon (inc Salon Codes of Practice)
      21 min
    • Running Your Own Salon: Useful Links
    • Location – Home Salon
      08 min
    • Location – Mobile
      06 min
    • Location – Your Own Commercial Salon
      12 min
    • Location – Rent a Table
      07 min
    • Rent-A-Table Q&A
      03 min
    • Location – As an Employee of a Salon
      04 min
    • Should I Choose Multiple Options?
    • Setting Up Your Space
      06 min
    • Ergonomics
      12 min
    • Appointment Software
      09 min
    • Appointment Software: Useful Links
    • Operating Hours
      05 min
    • Working Stock
      05 min
    • Retail Stock
      06 min
  • Complying With The Health and Safety Act
    25
    • About this Section
    • The Health and Safety at Work Act (2015)
      05 min
    • The Required Duties of Businesses and their Workers
      06 min
    • The Required Duties of Businesses and their Workers: Useful Links
    • First Aid and Accidents
      05 min
    • A Note on Serious Staff Injuries
      01 min
    • Brainstorm to Prepare for a Health and Safety Plan
    • Health and Safety Plan Template
    • Health and Safety Plans
      07 min
    • Common Risks and How to Minimise Them
      11 min
    • Q&A – Signing Off
    • Q&A – Electrical Tagging
    • Q&A – Storing Your Plan
    • Q&A – Review Frequencies
    • A Note on Personal Protective Equipment (PPE)
      03 min
    • Hazardous Substances and New Organisms Act Codes of Practice
      05 min
    • Hazardous Substances and New Organisms Act Codes of Practice – Useful Links
    • Threshold Guidelines
    • Guide to Certification for Retail Hardware Stores
    • Health Licenses
      14 min
    • Health Licenses – Useful Links
    • Health License Requirements Table
    • MSDS Sheets
      13 min
    • Working With Other Beauty Professionals
      02 min
    • All Useful Links
  • Creating Policies For Your Salon
    14
    • About this Section
    • Introduction
      02 min
    • Deposits and Booking Fees
      04 min
    • Cancellations and No Shows
      10 min
    • Lateness
      03 min
    • Children in the Salon
      03 min
    • Services for Children
      05 min
    • Fixing Another Salon’s Work
      07 min
    • Guaranteeing Your Work
      10 min
    • Waiver Template
    • Refunds
      17 min
    • Refunds: Useful Links
    • Enforcing Policies
      07 min
    • Salon Values Template
  • Dealing With Clients
    12
    • About this Section
    • Client Consultations
      14 min
    • Client Consultation Form Template
    • Client Consultations Activity
    • Adding Value through Consultations
      03 min
    • The 80-20 Rule
      02 min
    • After the Appointment
      02 min
    • Criticising Your Services
      08 min
    • Dealing with Complaints
      07 min
    • Taking Things Personally
      16 min
    • Fear of Getting Clients
      08 min
    • The Best Friend Effect
      08 min
  • Day to Day Salon Management
    15
    • About this Section
    • Managing a Salon
      06 min
    • A Day in the Life of a Salon Owner
      07 min
    • Time Management
      16 min
    • Gamification
      03 min
    • Start of Day
      08 min
    • Start of Day Template
    • End of Day
      03 min
    • End of Day Template
    • Client Care
      06 min
    • Client Care Template
    • Weekly
      05 min
    • Weekly Template
    • Monthly
      11 min
    • Monthly Template
  • How to Set Your Prices
    61
    • About this Section
    • Introduction
      02 min
    • Introduction (Text Only)
    • Fixed Costs
      02 min
    • The Costs of Running Your Business (Calculator)
    • Calculator Overview
      03 min
    • Turning Numbers into Monthly Figures (Cheat Sheet)
    • #HustleTime
      07 min
    • Property, Utilities and Insurance
      09 min
    • Motor Vehicles
      05 min
    • Motor Vehicles (Links)
    • Communication
      05 min
    • Booking Software
      07 min
    • Booking Software (Links)
    • Managing Money
      04 min
    • The Office
      04 min
    • Traditional Marketing
      09 min
    • Traditional Marketing (Links)
    • Digital Marketing
      10 min
    • Digital Marketing (Text Only)
    • You and Your Staff
      10 min
    • You and Your Staff (Text Only)
    • Education
      04 min
    • Reviewing Expenses
      06 min
    • Variable Costs
      08 min
    • Drinks Supplied AKA The Origins of the ‘One Up’
      11 min
    • Chocolate and Cookies
      02 min
    • Loyalty Programs
      08 min
    • Calculating the Costs of Different Services
      02 min
    • Gross Profit
      03 min
    • Breaking Even
      09 min
    • Market Positioning – Part 1
      11 min
    • Market Positioning – Part 2
      07 min
    • Return to the Profit Calculator
      05 min
    • One-Off Costs
      02 min
    • How to Set Your Prices AKA The Magic Formula
      06 min
    • The Magic Formula
    • Budgeting – Part 1
      07 min
    • Budgeting – Part 2
      09 min
    • Definitions (Cheat Sheet)
    • The Pros and Cons of Working for Yourself
      04 min
    • Alternatives to Working For Yourself
      08 min
    • Rent-a-Table Agreements
    • Selling Retail Stock
      04 min
    • Case Studies – Toni, Ange and Krystal
      11 min
    • Pricing Structure – Part One – My Journey
      09 min
    • Pricing Structure – Part Two – Peer Reviews
      09 min
    • Charging for Surprises
      04 min
    • Going Mobile
      02 min
    • Charging for Groups
      02 min
    • How to Get Client’s to Pay What You’re Asking
      09 min
    • Handling Price Objections
      07 min
    • The Dangers of Undercharging
      08 min
    • Real Life Struggles
      05 min
    • Managing Price Based on Your Area
      12 min
    • Charging Friends and Family
      07 min
    • How to Increase your Prices
      09 min
    • Price Increase Email (Template)
    • How to Upsell
      07 min
    • Conclusion
      02 min
    • Monthly List
  • Moving Onto Marketing Your Business
    6
    • Welcome
      16 min
    • Two Quick Questions
    • Your Mission
    • Your Mission – Learning Task
    • Measuring Your Success
    • Important Posts and Points from the Facebook Group
  • The Concept of Marketing AKA Where on Earth Do I Start
    42
    • The Definition of Marketing
      01 min
    • Who You Are
      11 min
    • Who You Are – Learning Task
    • How You Can Help
      06 min
    • How You Can Help – Learning Task
    • Calls to Action
      03 min
    • Exploring CTAs
    • Calls to Action – Learning Task
    • Your Target Market
      48 min
    • Your Target Market – Learning Task
    • How to Attract Your Ideal Client
      06 min
    • How to Attract Your Ideal Client – Learning Task 1 – The Abby Questions
    • How to Attract Your Ideal Client – Learning Task 2 – Helping Others
    • How to Attract Your Ideal Client – Learning Task 3 – Your Focus Group
    • A New Client is Just an Old Client From Another Salon
      06 min
    • Selling Experiences
      04 min
    • Selling Experiences – Learning Task 1 – Other Businesses
    • Selling Experiences – Learning Task 2 – Your Salon
    • How to Create Consistent Marketing for Your Brand
      06 min
    • How to Create Consistent Marketing for Your Brand – Sight
      08 min
    • How to Create Consistent Marketing for Your Brand – Sight – Learning Task
    • How to Create Consistent Marketing for Your Brand – Sound
      04 min
    • How to Create Consistent Marketing for Your Brand – Sound – Learning Task
    • How to Create Consistent Marketing for Your Brand – Scent
      03 min
    • How to Create Consistent Marketing for Your Brand – Scent – Learning Task
    • How to Create Consistent Marketing for Your Brand – Taste
      02 min
    • How to Create Consistent Marketing for Your Brand – Taste – Learning Task
    • How to Create Consistent Marketing for Your Brand – Touch
      02 min
    • How to Create Consistent Marketing for Your Brand – Touch – Learning Task
    • Summing Up Consistent Marketing
    • Perceived Value vs Price
      04 min
    • Perceived Value vs Price – Learning Task
    • ‘How to Add Value to Your Social Media Posts’ – Recorded Live Stream with Jess, Zaytia and Miki
      01 hour 44 min
    • Getting Feedback From Clients
      01 min
    • Differentiating Yourself from your Competitors
      06 min
    • Differentiating Yourself from your Competitors – Learning Task
    • ‘How to Stand Out in a Crowded Salon Market’ – Recorded Live Stream with Melissa, Tina and Anna
      01 hour 40 min
    • Super Important Reminder
    • The Long Game
      03 min
    • A Lot of You Are Waiting for ‘Something’
      24 min
    • Group Coaching Session – 26 May 2020
      01 hour 19 min
    • Bringing It All Together
  • Physical Branding AKA The Skeleton
    13
    • First of the Month Homework
    • The Walking Billboard
      03 min
    • The Name and Logo
      12 min
    • The Name and Logo – Learning Task
    • Business Cards
      04 min
    • Business Cards – Learning task
    • Price Lists
      04 min
    • Price Lists – Learning Task
    • Uniform
      01 min
    • Phone Numbers
      04 min
    • Email Addresses and Domain Names
      03 min
    • Email Addresses and Domain Names – Learning Task
    • Bringing It All Together
  • Taking Great Photos
    18
    • An Introduction to Photos and the Camera Itself
      03 min
    • Your Photography Style
      06 min
    • Your Photography Style – Learning Task
    • The Subject Matter
      02 min
    • The Subject Matter – Learning Task
    • Posing Your Photos
      15 min
    • Posing Your Photos – Learning Task
    • Using Props in Your Photos
      03 min
    • Using Props in Your Photos – Learning Task
    • Backgrounds
      06 min
    • Backgrounds – Learning Task
    • Lighting
      19 min
    • Lighting – Learning Task
    • Editing
      52 min
    • Editing – Learning Task
    • Watermarks
      07 min
    • Assessing Our Previous Work
      38 min
    • Bringing It All Together
  • Marketing Plans AKA Penny Gave Me Too Much Info and I'm Overwhelmed, HELP
    26
    • First of the Month Homework
    • Introduction to Marketing Plans
      04 min
    • Reverse Engineering Your Goals
      15 min
    • Reverse Engineering Your Goals – Learning Task
    • Urgency, Scarcity, and Exclusivity
      09 min
    • Urgency, Scarcity, and Exclusivity – Learning Task 1
    • Urgency, Scarcity, and Exclusivity – Learning Task 2
    • The 80-20 Rule
      03 min
    • The 80-20 Rule – Learning Task 1
    • The 80-20 Rule – Learning Task 2
    • Cold vs Warm Audiences
      16 min
    • Cold vs Warm Audiences – Learning Task 1
    • Cold vs Warm Audiences – Learning Task 2
    • The Rule of 7 Exposures
    • Editorial Calendars for Social Media
      18 min
    • Editorial Calendars for Social Media – Learning Task
    • Checklist for Quality Content
      04 min
    • Batching for Consistent Posting
      11 min
    • Batching for Consistent Posting – Learning Task
    • How I Mastered Time Management
      29 min
    • Working On VS In Your Business
      30 min
    • Budgeting
      08 min
    • Budgeting – Learning Task
    • Measuring Your Success
      06 min
    • What To Do When Your Marketing Isn’t Working
      10 min
    • Bringing It All Together
  • Running Campaigns
    14
    • Running Campaigns
      05 min
    • Running a Campaign – Level 1/Ads Week
      08 min
    • Running a Campaign – Level 2/Freemium Week
      04 min
    • Running a Campaign – Level 3/Sales Week Part 1 (FOMO)
      04 min
    • Running a Campaign – Level 4/Sales Week Part 2 (Selling)
      04 min
    • Running a Campaign – Level 5/Closing the Cart
      02 min
    • How I Plan a Campaign
      14 min
    • Campaign Planning Template
    • My Top 10 Tips for Running a Campaign
      07 min
    • Example One – IBX
    • Example Two – Get Your Gel On
    • Example Three – Salon Success: Marketing
    • Running Campaigns – Learning Task
    • Bringing It All Together
  • Referrals, Affiliates and Influencers AKA Word of Mouth for Fancy People
    40
    • An Introduction to Word of Mouth, Influencer and Affiliate Marketing
      07 min
    • Affiliate and Referral Incentives – What is Word of Mouth Marketing Worth to You?
      07 min
    • Affiliate and Referral Incentives – Learning Task
    • A Quick Note on Working for Free VS Paying for Marketing
      05 min
    • Organic Word of Mouth – Consistency
      04 min
    • Organic Word of Mouth – One Ups
      04 min
    • Organic Word of Mouth – One Ups – Learning Task
    • Organic Word of Mouth – Five Senses Checks
      01 min
    • Organic Word of Mouth – Five Senses Checks – Learning Task
    • Organic Word of Mouth – Net Promoter Scores
      05 min
    • Organic Word of Mouth – Net Promoter Scores – Learning Task
    • Increasing Word of Mouth – Using Testimonials to Your Advantage
      04 min
    • Increasing Word of Mouth – Using Testimonials to Your Advantage – Learning Task
    • Increasing Word of Mouth – Loyalty Programs
      08 min
    • Increasing Word of Mouth – Loyalty Programs – Learning Task
    • Increasing Word of Mouth – Gift Vouchers
      03 min
    • Increasing Word of Mouth – Gift Vouchers – Learning Task
    • Increasing Word of Mouth – Queen Bees and the Pay It Forward System
      06 min
    • Increasing Word of Mouth – Queen Bees and the Pay It Forward System – Learning Task
    • Increasing Word of Mouth – Networking
      13 min
    • Increasing Word of Mouth – Networking – Learning Task
    • Increasing Word of Mouth – Invite a Friend Nights
      04 min
    • Increasing Word of Mouth – Invite a Friend Nights – Learning Task
    • Increasing Word of Mouth – Competitions and Giveaways
      11 min
    • Increasing Word of Mouth – Competitions and Giveaways – Learning Task
    • Increasing Word of Mouth – Sponsorships
      04 min
    • Increasing Word of Mouth – Sponsorships – Learning Task
    • The Importance of Meeting or Exceeding Expectations
    • Basic Influencers – Trade Swapping with Other Businesses
      07 min
    • Basic Influencers – Trade Swapping with Other Businesses – Learning Task 1
    • Basic Influencers – Trade Swapping with Other Businesses – Learning Task 2
    • Basic Influencers – Charity Partnerships
      04 min
    • Basic Influencers – Charity Partnerships – Learning Task
    • Professional Influencers – How to Use Influencers to Grow Your Salon Brand – This is Meagan Kerr
      38 min
    • Professional Influencers – A Few More Notes
      05 min
    • Professional Influencers – A Few More Notes – Learning Task
    • A Reminder
    • The Win Win Win
      03 min
    • Low Value, High Volume VS Low Volume, High Value
      03 min
    • Bringing It All Together
  • Traditional Marketing Methods AKA How You Knew About Things Before the Internet
    29
    • Signage
      07 min
    • Signage – Learning Task
    • Television
      07 min
    • Television – Learning Task
    • Radio
      05 min
    • Radio – Learning Task
    • Newspapers and Magazines
    • Newspapers and Magazines – Learning Task 1
    • Newspapers and Magazines – Learning Task 2
    • Newspapers and Magazines – Learning Task 3
    • Newspapers and Magazines – Learning Task 4
    • Billboards
      03 min
    • Neighbourhood and School Newsletters
      03 min
    • Neighbourhood and School Newsletters – Learning Task
    • Notice Boards
      02 min
    • Notice Boards – Learning Task
    • Posters
      04 min
    • Posters – Learning Task
    • Flyers and Letterbox Drops
      04 min
    • Sign Written Cars
      04 min
    • Sign Written Cars – Learning Task
    • Personalised Plates
    • Receipts
    • Text Message Campaigns
      04 min
    • Text Message Campaigns – Learning Task
    • Think Outside the Box
    • Public Events
    • Discounts
      08 min
    • Bringing It All Together
  • Digital Marketing Methods AKA The Internet
    26
    • The Stats
    • Websites
      07 min
    • Optimising Your Website – Learning Task
    • Google Analytics
      43 min
    • SEO and How to Get Found on Google
      53 min
    • Copywriting
      11 min
    • Copywriting – Learning Task
    • The 20% – Selling through Copy
      02 min
    • The 20% – Selling through Copy – Learning Task
    • Visual Copywriting
    • Writing Captions for Photos
      01 min
    • Writing Captions for Photos – Learning Task
    • Copywriting Checklist
    • Copywriting Checklist – Learning Task
    • Email Newsletters
    • Email Newsletters – Learning Task
    • Blogging
      03 min
    • Blogging – Learning Task
    • Guest Posting
    • Guest Posting – Learning Task
    • Phone Books and Online Directories
      03 min
    • Phone Books and Online Directories – Learning Task
    • Community Facebook Groups
      06 min
    • Community Facebook Groups – Learning Task
    • Think Outside the Box – Part 2
    • Bringing It All Together
  • Social Media - Strategies
    20
    • Introduction
      04 min
    • Putting the ‘Social’ Back in ‘Social Media’
    • Putting the ‘Social’ Back in ‘Social Media’ – Learning Task
    • The Long Game
      02 min
    • The Importance of Consistency
      04 min
    • The Importance of a Great Photo
      02 min
    • The Importance of Video
      03 min
    • Content Efficiency
      03 min
    • Content Efficiency – Learning Task
    • Getting Others to Share Your Work Through Tagging
      03 min
    • Getting Others to Share Your Work Through Tagging – Learning Task
    • Gamification
      06 min
    • Timing
      05 min
    • Timing – Learning Task
    • Judging Post Performance
    • Choosing Which Social Media Platform To Use
      21 min
    • Choosing Which Social Media Platform To Use – Learning Task
    • Likes are a Vanity Metric
      04 min
    • Follow Loops are Stupid
      02 min
    • Bringing It All Together
  • Social Media - Facebook
    25
    • An Introduction to Facebook (And why you shouldn’t skip this section)
      04 min
    • Page Optimisation
      15 min
    • Page Optimisation – Learning Task 1
    • Page Optimisation – Learning Task 2
    • Page Optimisation – Learning Task 3
    • Page Optimisation – Learning Task 4
    • Page Optimisation – Learning Task 5
    • Posting on Facebook
      08 min
    • The Definition of Likes, Engagement and Reach
      05 min
    • The Definition of Likes, Engagement and Reach – Learning Task
    • A Tour of The Insights Tab
      21 min
    • How To Improve Your Stats
      02 min
    • Why The Algorithm Doesn’t Suck
      10 min
    • Taking Advantage of Popular Posts
      03 min
    • Taking Advantage of Popular Posts – Learning Task
    • Creating Your Own Facebook Group
      07 min
    • Creating Your Own Facebook Group – Learning Task
    • Pixels
      05 min
    • Pixels – Learning Task
    • Creating Basic Ads
      16 min
    • Why the Boost Post Button Sucks and What You Should Use Instead
      04 min
    • Targeting Your Facebook Ads for Optimum Results
    • Split-Testing: How to Make Sure You Get Results From Your Ads
    • If you don’t like the idea of paying for Ad Campaigns
    • Bringing It All Together
  • Social Media - Instagram
    24
    • An Introduction to Instagram
      03 min
    • Profile Optimisation
      05 min
    • Profile Optimisation – Learning Task 1
    • Profile Optimisation – Learning Task 2
    • Your Feed
      08 min
    • Your Feed – Learning Task 1
    • Your Feed – Learning Task 2
    • Your Feed – Learning Task 3
    • Captions
      03 min
    • Captions – Learning Task
    • Hashtags
      06 min
    • Hashtags – Learning Task
    • Stories
      05 min
    • Stories – Learning Task
    • Highlights
      02 min
    • Highlights – Learning Task
    • Reels
      02 min
    • Reels – Learning Task
    • IGTV
      02 min
    • IGTV – Learning Task
    • Insights
    • Insights – Learning Task 1
    • Insights – Learning Task 2
    • Bringing It All Together
  • Social Media - Other Platforms
    12
    • YouTube
      05 min
    • YouTube – Learning Task
    • Twitter
      04 min
    • Twitter – Learning Task
    • Snapchat
      03 min
    • Snapchat – Learning Task
    • Tiktok
      04 min
    • Learning Task – Tiktok
    • Pinterest
      03 min
    • Pinterest – Learning Task
    • Alerts
    • Bringing It All Together
  • Content Ideas - Quick Fire Inspo
    40
    • Quick Fire Inspo
    • How Tos + Learning Task
    • Case Studies + Learning Task
    • Quotes + Learning Task
    • Countdowns + Learning Task
    • Interviews + Learning Task
    • Business Goals + Learning Task
    • Business News + Learning Task
    • Industry News + Learning Task
    • Product Reviews + Learning Task
    • Community Notices + Learning Task
    • Successes + Learning Task
    • Failures + Learning Task
    • AMA’s + Learning Task
    • Facts and Stats + Learning Task
    • Polls and Surveys + Learning Task
    • FAQs + Learning Task
    • Tips and Tricks + Learning Task
    • Bridal Bookings + Learning Task
    • Opinions + Learning Task
    • Personal Stories + Learning Task
    • Testimonials + Learning Task
    • Checklists + Learning Task
    • Memes + Learning Task
    • Handwritten Notes + Learning Task
    • Micromoments + Learning Task
    • Competitions
    • Collaborations + Learning Task
    • Before and Afters
    • Quizzes + Learning Task
    • Lists + Learning Task
    • Shared Links + Learning Task
    • Behind the Scenes + Learning Task
    • Video
    • How I Film My Tutorials
    • Learning Styles
    • Future Proofing Your Social Media
    • Evergreen Content
    • Revisiting The Content Checklist
    • Bringing It All Together
  • Answers to All Your 'But's and 'Can't's
    13
    • Introduction
      02 min
    • “It Didn’t Work, I Still Don’t Have Clients”
      04 min
    • A Conversation Worth Sharing
    • “But Everyone Just Wants Evenings and Weekends”
      02 min
    • “But I Just Moved to a New Town so No One Knows Me”
      04 min
    • “But You Live In a City, Small Towns Are Harder”
      02 min
    • “But I’m Moving Soon”
      02 min
    • “But No One Gets Their Nails/Lashes/Brows Done Here”
      02 min
    • “But I Haven’t Been Doing It As Long As You”
      01 min
    • “But YOU Have a Reputation”
    • Buts and Cant’s – Learning Task 1
    • Buts and Cant’s – Learning Task 2
    • Bringing It All Together
  • Closing the Sale - AKA Making That Moolah
    11
    • The 8 Sales Steps
      04 min
    • The 8 Sales Steps – Learning Task
    • Become a Need, Not a Want
    • Become a Need, Not a Want – Learning Task
    • Make It Easy to Buy From You
      01 min
    • Make It Easy to Buy From You – Learning Task
    • The Why Before the What
      02 min
    • The Why Before the What – Learning Task
    • Rebooking Clients
      06 min
    • Rebooking Clients – Learning Task
    • Bringing It All Together
  • The Competition Free Zone AKA Just Be Nice to People, OK?
    1
    • The Competition Free Zone
      07 min
  • My Final Thoughts
    8
    • Don’t Get Complacent
    • Respect the Choice This Client Had
    • Be a Day Maker
    • I Believe In You
    • Bringing It ALL Together
    • Course Revision
    • Testimonials
    • Certificate
  • Bonus - Growing Your Business and Employing Staff
    26
    • About this Section
    • 2019 and 2020 Law Changes
    • Moving From Part Time to Full Time
      05 min
    • Moving From Part Time to Full Time (Text)
    • GST
      11 min
    • GST (Text)
    • GST: Useful Links
    • Q&A – When to Register for GST
    • Deciding to Hire Staff (Video)
      18 min
    • Deciding to Hire Staff (Text)
    • Registering as an Employer (Video)
      09 min
    • Registering as an Employer (Text)
    • Attracting the Right Person
    • Interviewing Applicants
    • Employment Agreements
    • Other Paper Work
    • Paying Them
    • 2019 Change to ACC Work Levies
    • An Employee’s First Day
    • Leave
    • Performance Reviews
    • When an Employee isn’t Meeting Your Expectations
    • Dismissing an Employee
    • When an Employee Leaves
    • Privacy and Personal Information
    • Official IRD Employers Guide

Salon Success: Business, Marketing and Social Media

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