-
Introduction
-
Creating a Business Identity
-
Creating a Business Plan
- Introduction to Business Plans
- Business Plan Template – PDF
- Twitter Plan Template – PDF
- {Current Position} Executive Summary
- {Current Position} Current Position
- {Objectives} Business Objectives
- {Objectives} Market Opportunities
- {Competition} Competition
- {Objectives} Distribution Methods
- {Competition} Competitive Advantage
- {Market} Market Research
- Useful Links
- {Market} Marketing Channels
- {Implementation} SWOT Analysis
- {Implementation} Financial Forecast
- {Implementation} Mission Statement
- {Extras} Seeking Investment
- You Need This Plan
- Action Plans
- Action Plan Template – PDF
- Making an Action Plan – A Cheat Sheet – PDF
- It’s time to revisit your Executive Summary
- Measuring Success
- Monthly Report Template – PDF
- Summing It Up
- Section Revision
-
Branding Basics - The Very First Things You Need To Do
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Setting Up Your Business
- About this Section
- Types of Businesses – Sole Traders
- Types of Businesses – Partnerships
- Types of Businesses – Limited Liability Companies
- Examples of the Email and Text Reminders for your Annual Return
- Types of Businesses – Limited Liability Companies: Useful Links
- Being the Director of a Company
- Banking and Taking Payments
- Accounting and Record Keeping
- Accounting and Record Keeping: Useful Links
- Tax Return Deadlines for Easy Reference
- Q&A: Claiming Your Course Fees as a Business Expense
- Insurances
- Lauren’s Experience With ACC
- Section Revision
-
Setting Up Your Actual Salon
- About this Section
- Running Your Own Salon (inc Salon Codes of Practice)
- Running Your Own Salon: Useful Links
- Location – Home Salon
- Location – Mobile
- Location – Your Own Commercial Salon
- Location – Rent a Table
- Rent-A-Table Q&A
- Location – As an Employee of a Salon
- Should I Choose Multiple Options?
- Setting Up Your Space
- Ergonomics
- Appointment Software
- Appointment Software: Useful Links
- Operating Hours
- Working Stock
- Retail Stock
- Section Revision
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Complying With The Health and Safety Act
- About this Section
- The Health and Safety at Work Act (2015)
- The Required Duties of Businesses and their Workers
- The Required Duties of Businesses and their Workers: Useful Links
- First Aid and Accidents
- A Note on Serious Staff Injuries
- Brainstorm to Prepare for a Health and Safety Plan
- Health and Safety Plan Template
- Health and Safety Plans
- Common Risks and How to Minimise Them
- Q&A – Signing Off
- Q&A – Electrical Tagging
- Q&A – Storing Your Plan
- Q&A – Review Frequencies
- A Note on Personal Protective Equipment (PPE)
- Hazardous Substances and New Organisms Act Codes of Practice
- Hazardous Substances and New Organisms Act Codes of Practice – Useful Links
- Threshold Guidelines
- Guide to Certification for Retail Hardware Stores
- Health Licenses
- Health Licenses – Useful Links
- Health License Requirements Table
- MSDS Sheets
- Working With Other Beauty Professionals
- All Useful Links
- Section Revision
-
Creating Policies For Your Salon
-
Dealing With Clients
- About this Section
- Client Consultations
- Client Consultation Form Template
- Client Consultations Activity
- Adding Value through Consultations
- The 80-20 Rule
- After the Appointment
- Criticising Your Services
- Dealing with Complaints
- Taking Things Personally
- Fear of Getting Clients
- The Best Friend Effect
- Section Revision
-
Day to Day Salon Management
-
How to Set Your Prices
- About this Section
- Introduction
- Introduction (Text Only)
- Fixed Costs
- The Costs of Running Your Business (Calculator)
- Calculator Overview
- Turning Numbers into Monthly Figures (Cheat Sheet)
- #HustleTime
- Property, Utilities and Insurance
- Motor Vehicles
- Motor Vehicles (Links)
- Communication
- Booking Software
- Booking Software (Links)
- Managing Money
- The Office
- Traditional Marketing
- Traditional Marketing (Links)
- Digital Marketing
- Digital Marketing (Text Only)
- You and Your Staff
- You and Your Staff (Text Only)
- Education
- Reviewing Expenses
- Variable Costs
- Drinks Supplied AKA The Origins of the ‘One Up’
- Chocolate and Cookies
- Loyalty Programs
- Calculating the Costs of Different Services
- Gross Profit
- Breaking Even
- Market Positioning – Part 1
- Market Positioning – Part 2
- Return to the Profit Calculator
- One-Off Costs
- How to Set Your Prices AKA The Magic Formula
- The Magic Formula
- Budgeting – Part 1
- Budgeting – Part 2
- Definitions (Cheat Sheet)
- The Pros and Cons of Working for Yourself
- Alternatives to Working For Yourself
- Rent-a-Table Agreements
- Selling Retail Stock
- Case Studies – Toni, Ange and Krystal
- Pricing Structure – Part One – My Journey
- Pricing Structure – Part Two – Peer Reviews
- Charging for Surprises
- Going Mobile
- Charging for Groups
- How to Get Client’s to Pay What You’re Asking
- Handling Price Objections
- The Dangers of Undercharging
- Real Life Struggles
- Managing Price Based on Your Area
- Charging Friends and Family
- How to Increase your Prices
- Price Increase Email (Template)
- How to Upsell
- Conclusion
- Monthly List
- Section Revision
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Moving Onto Marketing Your Business
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The Concept of Marketing AKA Where on Earth Do I Start
- The Definition of Marketing
- Who You Are
- Who You Are – Learning Task
- Who You Are – *Ignore if enrolled AFTER 1 July 2020*
- How You Can Help
- How You Can Help – Learning Task
- How You Can Help – *Ignore if enrolled AFTER 1 July 2020*
- Calls to Action
- Exploring CTAs
- Calls to Action – Learning Task
- Your Target Market
- Your Target Market – Learning Task
- How to Attract Your Ideal Client
- How to Attract Your Ideal Client – Learning Task 1 – The Abby Questions
- How to Attract Your Ideal Client – Learning Task 2 – Helping Others
- How to Attract Your Ideal Client – Learning Task 3 – Your Focus Group
- A New Client is Just an Old Client From Another Salon
- Selling Experiences
- Selling Experiences – Learning Task 1 – Other Businesses
- Selling Experiences – Learning Task 2 – Your Salon
- How to Create Consistent Marketing for Your Brand
- How to Create Consistent Marketing for Your Brand – Sight
- How to Create Consistent Marketing for Your Brand – Sight – Learning Task
- How to Create Consistent Marketing for Your Brand – Sound
- How to Create Consistent Marketing for Your Brand – Sound – Learning Task
- How to Create Consistent Marketing for Your Brand – Scent
- How to Create Consistent Marketing for Your Brand – Scent – Learning Task
- How to Create Consistent Marketing for Your Brand – Taste
- How to Create Consistent Marketing for Your Brand – Taste – Learning Task
- How to Create Consistent Marketing for Your Brand – Touch
- How to Create Consistent Marketing for Your Brand – Touch – Learning Task
- Summing Up Consistent Marketing
- Perceived Value vs Price
- Perceived Value vs Price – Learning Task
- ‘How to Add Value to Your Social Media Posts’ – Recorded Live Stream with Jess, Zaytia and Miki
- Getting Feedback From Clients
- Differentiating Yourself from your Competitors
- Differentiating Yourself from your Competitors – Learning Task
- ‘How to Stand Out in a Crowded Salon Market’ – Recorded Live Stream with Melissa, Tina and Anna
- Super Important Reminder
- The Long Game
- A Lot of You Are Waiting for ‘Something’
- Group Coaching Session – 26 May 2020
- Bringing It All Together
- ‘The Concept of Marketing’ Section Revision
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Physical Branding AKA The Skeleton
- First of the Month Homework
- The Walking Billboard
- The Name and Logo
- The Name and Logo – Learning Task
- Business Cards
- Business Cards – Learning task
- Price Lists
- Price Lists – Learning Task
- Uniform
- Phone Numbers
- Email Addresses and Domain Names
- Email Addresses and Domain Names – Learning Task
- Bringing It All Together
- ‘Physical Branding’ Section Revision
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Taking Great Photos
- An Introduction to Photos and the Camera Itself
- Your Photography Style
- Your Photography Style – Learning Task
- The Subject Matter
- The Subject Matter – Learning Task
- Posing Your Photos
- Posing Your Photos – Learning Task
- Using Props in Your Photos
- Using Props in Your Photos – Learning Task
- Backgrounds
- Backgrounds – Learning Task
- Lighting
- Lighting – Learning Task
- Editing
- Editing – Learning Task
- Watermarks
- Assessing Our Previous Work
- Bringing It All Together
- ‘Taking Great Photos’ Chapter Revision
-
Marketing Plans AKA Penny Gave Me Too Much Info and I'm Overwhelmed, HELP
- First of the Month Homework
- Introduction to Marketing Plans
- Reverse Engineering Your Goals
- Reverse Engineering Your Goals – Learning Task
- Urgency, Scarcity, and Exclusivity
- Urgency, Scarcity, and Exclusivity – Learning Task 1
- Urgency, Scarcity, and Exclusivity – Learning Task 2
- The 80-20 Rule
- The 80-20 Rule – Learning Task 1
- The 80-20 Rule – Learning Task 2
- Cold vs Warm Audiences
- Cold vs Warm Audiences – Learning Task 1
- Cold vs Warm Audiences – Learning Task 2
- The Rule of 7 Exposures
- Editorial Calendars for Social Media
- Editorial Calendars for Social Media – Learning Task
- Checklist for Quality Content
- Batching for Consistent Posting
- Batching for Consistent Posting – Learning Task
- How I Mastered Time Management
- Working On VS In Your Business
- Budgeting
- Budgeting – Learning Task
- Measuring Your Success
- What To Do When Your Marketing Isn’t Working
- ‘Marketing Plans’ Chapter Revision
- Bringing It All Together
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Running Campaigns
- Running Campaigns
- Running a Campaign – Level 1/Ads Week
- Running a Campaign – Level 2/Freemium Week
- Running a Campaign – Level 3/Sales Week Part 1 (FOMO)
- Running a Campaign – Level 4/Sales Week Part 2 (Selling)
- Running a Campaign – Level 5/Closing the Cart
- How I Plan a Campaign
- Campaign Planning Template
- My Top 10 Tips for Running a Campaign
- Example One – IBX
- Example Two – Get Your Gel On
- Example Three – Salon Success: Marketing
- Running Campaigns – Learning Task
- ‘Running Campaigns’ Chapter Revision
- Bringing It All Together
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Referrals, Affiliates and Influencers AKA Word of Mouth for Fancy People
- An Introduction to Word of Mouth, Influencer and Affiliate Marketing
- Affiliate and Referral Incentives – What is Word of Mouth Marketing Worth to You?
- Affiliate and Referral Incentives – Learning Task
- A Quick Note on Working for Free VS Paying for Marketing
- Organic Word of Mouth – Consistency
- Organic Word of Mouth – One Ups
- Organic Word of Mouth – One Ups – Learning Task
- Organic Word of Mouth – Five Senses Checks
- Organic Word of Mouth – Five Senses Checks – Learning Task
- Organic Word of Mouth – Net Promoter Scores
- Organic Word of Mouth – Net Promoter Scores – Learning Task
- Increasing Word of Mouth – Using Testimonials to Your Advantage
- Increasing Word of Mouth – Using Testimonials to Your Advantage – Learning Task
- Increasing Word of Mouth – Loyalty Programs
- Increasing Word of Mouth – Loyalty Programs – Learning Task
- Increasing Word of Mouth – Gift Vouchers
- Increasing Word of Mouth – Gift Vouchers – Learning Task
- Increasing Word of Mouth – Queen Bees and the Pay It Forward System
- Increasing Word of Mouth – Queen Bees and the Pay It Forward System – Learning Task
- Increasing Word of Mouth – Networking
- Increasing Word of Mouth – Networking – Learning Task
- Increasing Word of Mouth – Invite a Friend Nights
- Increasing Word of Mouth – Invite a Friend Nights – Learning Task
- Increasing Word of Mouth – Competitions and Giveaways
- Increasing Word of Mouth – Competitions and Giveaways – Learning Task
- Increasing Word of Mouth – Sponsorships
- Increasing Word of Mouth – Sponsorships – Learning Task
- The Importance of Meeting or Exceeding Expectations
- Basic Influencers – Trade Swapping with Other Businesses
- Basic Influencers – Trade Swapping with Other Businesses – Learning Task 1
- Basic Influencers – Trade Swapping with Other Businesses – Learning Task 2
- Basic Influencers – Charity Partnerships
- Basic Influencers – Charity Partnerships – Learning Task
- Professional Influencers – How to Use Influencers to Grow Your Salon Brand – This is Meagan Kerr
- Professional Influencers – A Few More Notes
- Professional Influencers – A Few More Notes – Learning Task
- A Reminder
- The Win Win Win
- Low Value, High Volume VS Low Volume, High Value
- ‘Referrals, Affiliates and Influencers’ Chapter Revision
- Bringing It All Together
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Traditional Marketing Methods AKA How You Knew About Things Before the Internet
- Signage
- Signage – Learning Task
- Television
- Television – Learning Task
- Radio
- Radio – Learning Task
- Newspapers and Magazines
- Newspapers and Magazines – Learning Task 1
- Newspapers and Magazines – Learning Task 2
- Newspapers and Magazines – Learning Task 3
- Newspapers and Magazines – Learning Task 4
- Billboards
- Neighbourhood and School Newsletters
- Neighbourhood and School Newsletters – Learning Task
- Notice Boards
- Notice Boards – Learning Task
- Posters
- Posters – Learning Task
- Flyers and Letterbox Drops
- Sign Written Cars
- Sign Written Cars – Learning Task
- Personalised Plates
- Receipts
- Text Message Campaigns
- Text Message Campaigns – Learning Task
- Think Outside the Box
- Public Events
- Discounts
- ‘Traditional Marketing Methods’ Chapter Revision
- Bringing It All Together
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Digital Marketing Methods AKA The Internet
- The Stats
- Websites
- Optimising Your Website – Learning Task
- Google Analytics
- SEO and How to Get Found on Google
- Copywriting
- Copywriting – Learning Task
- The 20% – Selling through Copy
- The 20% – Selling through Copy – Learning Task
- Visual Copywriting
- Writing Captions for Photos
- Writing Captions for Photos – Learning Task
- Copywriting Checklist
- Copywriting Checklist – Learning Task
- Email Newsletters
- Email Newsletters – Learning Task
- Blogging
- Blogging – Learning Task
- Guest Posting
- Guest Posting – Learning Task
- Phone Books and Online Directories
- Phone Books and Online Directories – Learning Task
- Community Facebook Groups
- Community Facebook Groups – Learning Task
- Think Outside the Box – Part 2
- ‘Digital Marketing Methods’ Chapter Revision
- Bringing It All Together
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Social Media - Strategies
- Introduction
- Putting the ‘Social’ Back in ‘Social Media’
- Putting the ‘Social’ Back in ‘Social Media’ – Learning Task
- The Long Game
- The Importance of Consistency
- The Importance of a Great Photo
- The Importance of Video
- Content Efficiency
- Content Efficiency – Learning Task
- Getting Others to Share Your Work Through Tagging
- Getting Others to Share Your Work Through Tagging – Learning Task
- Gamification
- Timing
- Timing – Learning Task
- Judging Post Performance
- Choosing Which Social Media Platform To Use
- Choosing Which Social Media Platform To Use – Learning Task
- Likes are a Vanity Metric
- Follow Loops are Stupid
- ‘Social Media Strategies’ Chapter Revision
- Bringing It All Together
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Social Media - Facebook
- An Introduction to Facebook (And why you shouldn’t skip this section)
- Page Optimisation
- Page Optimisation – Learning Task 1
- Page Optimisation – Learning Task 2
- Page Optimisation – Learning Task 3
- Page Optimisation – Learning Task 4
- Page Optimisation – Learning Task 5
- Posting on Facebook
- The Definition of Likes, Engagement and Reach
- The Definition of Likes, Engagement and Reach – Learning Task
- A Tour of The Insights Tab
- How To Improve Your Stats
- Why The Algorithm Doesn’t Suck
- Taking Advantage of Popular Posts
- Taking Advantage of Popular Posts – Learning Task
- Creating Your Own Facebook Group
- Creating Your Own Facebook Group – Learning Task
- Pixels
- Pixels – Learning Task
- Creating Basic Ads
- Why the Boost Post Button Sucks and What You Should Use Instead
- Targeting Your Facebook Ads for Optimum Results
- Split-Testing: How to Make Sure You Get Results From Your Ads
- If you don’t like the idea of paying for Ad Campaigns
- ‘Social Media – Facebook’ Chapter Revision
- Bringing It All Together
-
Social Media - Instagram
- An Introduction to Instagram
- Profile Optimisation
- Profile Optimisation – Learning Task 1
- Profile Optimisation – Learning Task 2
- Your Feed
- Your Feed – Learning Task 1
- Your Feed – Learning Task 2
- Your Feed – Learning Task 3
- Captions
- Captions – Learning Task
- Hashtags
- Hashtags – Learning Task
- Stories
- Stories – Learning Task
- Highlights
- Highlights – Learning Task
- Reels
- Reels – Learning Task
- IGTV
- IGTV – Learning Task
- Insights
- Insights – Learning Task 1
- Insights – Learning Task 2
- ‘Social Media – Instagram’ Chapter Revision
- Bringing It All Together
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Social Media - Other Platforms
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Content Ideas - Quick Fire Inspo
- Quick Fire Inspo
- How Tos + Learning Task
- Case Studies + Learning Task
- Quotes + Learning Task
- Countdowns + Learning Task
- Interviews + Learning Task
- Business Goals + Learning Task
- Business News + Learning Task
- Industry News + Learning Task
- Product Reviews + Learning Task
- Community Notices + Learning Task
- Successes + Learning Task
- Failures + Learning Task
- AMA’s + Learning Task
- Facts and Stats + Learning Task
- Polls and Surveys + Learning Task
- FAQs + Learning Task
- Tips and Tricks + Learning Task
- Bridal Bookings + Learning Task
- Opinions + Learning Task
- Personal Stories + Learning Task
- Testimonials + Learning Task
- Checklists + Learning Task
- Memes + Learning Task
- Handwritten Notes + Learning Task
- Micromoments + Learning Task
- Competitions
- Collaborations + Learning Task
- Before and Afters
- Quizzes + Learning Task
- Lists + Learning Task
- Shared Links + Learning Task
- Behind the Scenes + Learning Task
- Video
- How I Film My Tutorials
- Learning Styles
- Future Proofing Your Social Media
- Evergreen Content
- Revisiting The Content Checklist
- ‘Content Ideas’ Chapter Revision
- Bringing It All Together
-
Answers to All Your 'But's and 'Can't's
- Introduction
- “It Didn’t Work, I Still Don’t Have Clients”
- A Conversation Worth Sharing
- “But Everyone Just Wants Evenings and Weekends”
- “But I Just Moved to a New Town so No One Knows Me”
- “But You Live In a City, Small Towns Are Harder”
- “But I’m Moving Soon”
- “But No One Gets Their Nails/Lashes/Brows Done Here”
- “But I Haven’t Been Doing It As Long As You”
- “But YOU Have a Reputation”
- Buts and Cant’s – Learning Task 1
- Buts and Cant’s – Learning Task 2
- ‘Answers to All Your Buts and Cant’s’ Chapter Revision
- Bringing It All Together
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Closing the Sale - AKA Making That Moolah
- The 8 Sales Steps
- The 8 Sales Steps – Learning Task
- Become a Need, Not a Want
- Become a Need, Not a Want – Learning Task
- Make It Easy to Buy From You
- Make It Easy to Buy From You – Learning Task
- The Why Before the What
- The Why Before the What – Learning Task
- Rebooking Clients
- Rebooking Clients – Learning Task
- ‘Closing the Sale’ Chapter Revision
- Bringing It All Together
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The Competition Free Zone AKA Just Be Nice to People, OK?
-
My Final Thoughts
-
Bonus - Growing Your Business and Employing Staff
- About this Section
- 2019 and 2020 Law Changes
- Moving From Part Time to Full Time
- Moving From Part Time to Full Time (Text)
- GST
- GST (Text)
- GST: Useful Links
- Q&A – When to Register for GST
- Deciding to Hire Staff (Video)
- Deciding to Hire Staff (Text)
- Registering as an Employer (Video)
- Registering as an Employer (Text)
- Attracting the Right Person
- Interviewing Applicants
- Employment Agreements
- Other Paper Work
- Paying Them
- 2019 Change to ACC Work Levies
- An Employee’s First Day
- Leave
- Performance Reviews
- When an Employee isn’t Meeting Your Expectations
- Dismissing an Employee
- When an Employee Leaves
- Privacy and Personal Information
- Official IRD Employers Guide
- Section Revision
Salon Success: Business, Marketing and Social Media