Introduction
Creating a Business Identity
Creating a Business Plan
- Introduction to Business Plans
- Business Plan Template – PDF
- Twitter Plan Template – PDF
- {Current Position} Executive Summary
- {Current Position} Current Position
- {Objectives} Business Objectives
- {Objectives} Market Opportunities
- {Competition} Competition
- {Objectives} Distribution Methods
- {Competition} Competitive Advantage
- {Market} Market Research
- Useful Links
- {Market} Marketing Channels
- {Implementation} SWOT Analysis
- {Implementation} Financial Forecast
- {Implementation} Mission Statement
- {Extras} Seeking Investment
- You Need This Plan
- Action Plans
- Action Plan Template – PDF
- Making an Action Plan – A Cheat Sheet – PDF
- It’s time to revisit your Executive Summary
- Measuring Success
- Monthly Report Template – PDF
- Summing It Up
- Section Revision
Branding Basics - The Very First Things You Need To Do
Setting Up Your Business
- About this Section
- Types of Businesses – Sole Traders
- Types of Businesses – Partnerships
- Types of Businesses – Limited Liability Companies
- Examples of the Email and Text Reminders for your Annual Return
- Types of Businesses – Limited Liability Companies: Useful Links
- Being the Director of a Company
- Banking and Taking Payments
- Accounting and Record Keeping
- Accounting and Record Keeping: Useful Links
- Tax Return Deadlines for Easy Reference
- Q&A: Claiming Your Course Fees as a Business Expense
- Insurances
- Lauren’s Experience With ACC
- Section Revision
Setting Up Your Actual Salon
- About this Section
- Running Your Own Salon (inc Salon Codes of Practice)
- Running Your Own Salon: Useful Links
- Location – Home Salon
- Location – Mobile
- Location – Your Own Commercial Salon
- Location – Rent a Table
- Rent-A-Table Q&A
- Location – As an Employee of a Salon
- Should I Choose Multiple Options?
- Setting Up Your Space
- Ergonomics
- Appointment Software
- Appointment Software: Useful Links
- Operating Hours
- Working Stock
- Retail Stock
- Section Revision
Complying With The Health and Safety Act
- About this Section
- The Health and Safety at Work Act (2015)
- The Required Duties of Businesses and their Workers
- The Required Duties of Businesses and their Workers: Useful Links
- First Aid and Accidents
- A Note on Serious Staff Injuries
- Brainstorm to Prepare for a Health and Safety Plan
- Health and Safety Plan Template
- Health and Safety Plans
- Common Risks and How to Minimise Them
- Q&A – Signing Off
- Q&A – Electrical Tagging
- Q&A – Storing Your Plan
- Q&A – Review Frequencies
- A Note on Personal Protective Equipment (PPE)
- Hazardous Substances and New Organisms Act Codes of Practice
- Hazardous Substances and New Organisms Act Codes of Practice – Useful Links
- Threshold Guidelines
- Guide to Certification for Retail Hardware Stores
- Health Licenses
- Health Licenses – Useful Links
- Health License Requirements Table
- MSDS Sheets
- Working With Other Beauty Professionals
- All Useful Links
- Section Revision
Creating Policies For Your Salon
Dealing With Clients
- About this Section
- Client Consultations
- Client Consultation Form Template
- Client Consultations Activity
- Adding Value through Consultations
- The 80-20 Rule
- After the Appointment
- Criticising Your Services
- Dealing with Complaints
- Taking Things Personally
- Fear of Getting Clients
- The Best Friend Effect
- Section Revision
Day to Day Salon Management
How to Set Your Prices
- About this Section
- Introduction
- Introduction (Text Only)
- Fixed Costs
- The Costs of Running Your Business (Calculator)
- Calculator Overview
- Turning Numbers into Monthly Figures (Cheat Sheet)
- #HustleTime
- Property, Utilities and Insurance
- Motor Vehicles
- Motor Vehicles (Links)
- Communication
- Booking Software
- Booking Software (Links)
- Managing Money
- The Office
- Traditional Marketing
- Traditional Marketing (Links)
- Digital Marketing
- Digital Marketing (Text Only)
- You and Your Staff
- You and Your Staff (Text Only)
- Education
- Reviewing Expenses
- Variable Costs
- Drinks Supplied AKA The Origins of the ‘One Up’
- Chocolate and Cookies
- Loyalty Programs
- Calculating the Costs of Different Services
- Gross Profit
- Breaking Even
- Market Positioning – Part 1
- Market Positioning – Part 2
- Return to the Profit Calculator
- One-Off Costs
- How to Set Your Prices AKA The Magic Formula
- The Magic Formula
- Budgeting – Part 1
- Budgeting – Part 2
- Definitions (Cheat Sheet)
- The Pros and Cons of Working for Yourself
- Alternatives to Working For Yourself
- Rent-a-Table Agreements
- Selling Retail Stock
- Case Studies – Toni, Ange and Krystal
- Pricing Structure – Part One – My Journey
- Pricing Structure – Part Two – Peer Reviews
- Charging for Surprises
- Going Mobile
- Charging for Groups
- How to Get Client’s to Pay What You’re Asking
- Handling Price Objections
- The Dangers of Undercharging
- Real Life Struggles
- Managing Price Based on Your Area
- Charging Friends and Family
- How to Increase your Prices
- Price Increase Email (Template)
- How to Upsell
- Conclusion
- Monthly List
- Section Revision
Moving Onto Marketing Your Business
The Concept of Marketing AKA Where on Earth Do I Start
- The Definition of Marketing
- Who You Are
- Who You Are – Learning Task
- Who You Are – *Ignore if enrolled AFTER 1 July 2020*
- How You Can Help
- How You Can Help – Learning Task
- How You Can Help – *Ignore if enrolled AFTER 1 July 2020*
- Calls to Action
- Exploring CTAs
- Calls to Action – Learning Task
- Your Target Market
- Your Target Market – Learning Task
- How to Attract Your Ideal Client
- How to Attract Your Ideal Client – Learning Task 1 – The Abby Questions
- How to Attract Your Ideal Client – Learning Task 2 – Helping Others
- How to Attract Your Ideal Client – Learning Task 3 – Your Focus Group
- A New Client is Just an Old Client From Another Salon
- Selling Experiences
- Selling Experiences – Learning Task 1 – Other Businesses
- Selling Experiences – Learning Task 2 – Your Salon
- How to Create Consistent Marketing for Your Brand
- How to Create Consistent Marketing for Your Brand – Sight
- How to Create Consistent Marketing for Your Brand – Sight – Learning Task
- How to Create Consistent Marketing for Your Brand – Sound
- How to Create Consistent Marketing for Your Brand – Sound – Learning Task
- How to Create Consistent Marketing for Your Brand – Scent
- How to Create Consistent Marketing for Your Brand – Scent – Learning Task
- How to Create Consistent Marketing for Your Brand – Taste
- How to Create Consistent Marketing for Your Brand – Taste – Learning Task
- How to Create Consistent Marketing for Your Brand – Touch
- How to Create Consistent Marketing for Your Brand – Touch – Learning Task
- Summing Up Consistent Marketing
- Perceived Value vs Price
- Perceived Value vs Price – Learning Task
- ‘How to Add Value to Your Social Media Posts’ – Recorded Live Stream with Jess, Zaytia and Miki
- Getting Feedback From Clients
- Differentiating Yourself from your Competitors
- Differentiating Yourself from your Competitors – Learning Task
- ‘How to Stand Out in a Crowded Salon Market’ – Recorded Live Stream with Melissa, Tina and Anna
- Super Important Reminder
- The Long Game
- A Lot of You Are Waiting for ‘Something’
- Group Coaching Session – 26 May 2020
- Bringing It All Together
- ‘The Concept of Marketing’ Section Revision
Physical Branding AKA The Skeleton
- First of the Month Homework
- The Walking Billboard
- The Name and Logo
- The Name and Logo – Learning Task
- Business Cards
- Business Cards – Learning task
- Price Lists
- Price Lists – Learning Task
- Uniform
- Phone Numbers
- Email Addresses and Domain Names
- Email Addresses and Domain Names – Learning Task
- Bringing It All Together
- ‘Physical Branding’ Section Revision
Taking Great Photos
- An Introduction to Photos and the Camera Itself
- Your Photography Style
- Your Photography Style – Learning Task
- The Subject Matter
- The Subject Matter – Learning Task
- Posing Your Photos
- Posing Your Photos – Learning Task
- Using Props in Your Photos
- Using Props in Your Photos – Learning Task
- Backgrounds
- Backgrounds – Learning Task
- Lighting
- Lighting – Learning Task
- Editing
- Editing – Learning Task
- Watermarks
- Assessing Our Previous Work
- Bringing It All Together
- ‘Taking Great Photos’ Chapter Revision
Marketing Plans AKA Penny Gave Me Too Much Info and I'm Overwhelmed, HELP
- First of the Month Homework
- Introduction to Marketing Plans
- Reverse Engineering Your Goals
- Reverse Engineering Your Goals – Learning Task
- Urgency, Scarcity, and Exclusivity
- Urgency, Scarcity, and Exclusivity – Learning Task 1
- Urgency, Scarcity, and Exclusivity – Learning Task 2
- The 80-20 Rule
- The 80-20 Rule – Learning Task 1
- The 80-20 Rule – Learning Task 2
- Cold vs Warm Audiences
- Cold vs Warm Audiences – Learning Task 1
- Cold vs Warm Audiences – Learning Task 2
- The Rule of 7 Exposures
- Editorial Calendars for Social Media
- Editorial Calendars for Social Media – Learning Task
- Checklist for Quality Content
- Batching for Consistent Posting
- Batching for Consistent Posting – Learning Task
- How I Mastered Time Management
- Working On VS In Your Business
- Budgeting
- Budgeting – Learning Task
- Measuring Your Success
- What To Do When Your Marketing Isn’t Working
- ‘Marketing Plans’ Chapter Revision
- Bringing It All Together
Running Campaigns
- Running Campaigns
- Running a Campaign – Level 1/Ads Week
- Running a Campaign – Level 2/Freemium Week
- Running a Campaign – Level 3/Sales Week Part 1 (FOMO)
- Running a Campaign – Level 4/Sales Week Part 2 (Selling)
- Running a Campaign – Level 5/Closing the Cart
- How I Plan a Campaign
- Campaign Planning Template
- My Top 10 Tips for Running a Campaign
- Example One – IBX
- Example Two – Get Your Gel On
- Example Three – Salon Success: Marketing
- Running Campaigns – Learning Task
- ‘Running Campaigns’ Chapter Revision
- Bringing It All Together
Referrals, Affiliates and Influencers AKA Word of Mouth for Fancy People
- An Introduction to Word of Mouth, Influencer and Affiliate Marketing
- Affiliate and Referral Incentives – What is Word of Mouth Marketing Worth to You?
- Affiliate and Referral Incentives – Learning Task
- A Quick Note on Working for Free VS Paying for Marketing
- Organic Word of Mouth – Consistency
- Organic Word of Mouth – One Ups
- Organic Word of Mouth – One Ups – Learning Task
- Organic Word of Mouth – Five Senses Checks
- Organic Word of Mouth – Five Senses Checks – Learning Task
- Organic Word of Mouth – Net Promoter Scores
- Organic Word of Mouth – Net Promoter Scores – Learning Task
- Increasing Word of Mouth – Using Testimonials to Your Advantage
- Increasing Word of Mouth – Using Testimonials to Your Advantage – Learning Task
- Increasing Word of Mouth – Loyalty Programs
- Increasing Word of Mouth – Loyalty Programs – Learning Task
- Increasing Word of Mouth – Gift Vouchers
- Increasing Word of Mouth – Gift Vouchers – Learning Task
- Increasing Word of Mouth – Queen Bees and the Pay It Forward System
- Increasing Word of Mouth – Queen Bees and the Pay It Forward System – Learning Task
- Increasing Word of Mouth – Networking
- Increasing Word of Mouth – Networking – Learning Task
- Increasing Word of Mouth – Invite a Friend Nights
- Increasing Word of Mouth – Invite a Friend Nights – Learning Task
- Increasing Word of Mouth – Competitions and Giveaways
- Increasing Word of Mouth – Competitions and Giveaways – Learning Task
- Increasing Word of Mouth – Sponsorships
- Increasing Word of Mouth – Sponsorships – Learning Task
- The Importance of Meeting or Exceeding Expectations
- Basic Influencers – Trade Swapping with Other Businesses
- Basic Influencers – Trade Swapping with Other Businesses – Learning Task 1
- Basic Influencers – Trade Swapping with Other Businesses – Learning Task 2
- Basic Influencers – Charity Partnerships
- Basic Influencers – Charity Partnerships – Learning Task
- Professional Influencers – How to Use Influencers to Grow Your Salon Brand – This is Meagan Kerr
- Professional Influencers – A Few More Notes
- Professional Influencers – A Few More Notes – Learning Task
- A Reminder
- The Win Win Win
- Low Value, High Volume VS Low Volume, High Value
- ‘Referrals, Affiliates and Influencers’ Chapter Revision
- Bringing It All Together
Traditional Marketing Methods AKA How You Knew About Things Before the Internet
- Signage
- Signage – Learning Task
- Television
- Television – Learning Task
- Radio
- Radio – Learning Task
- Newspapers and Magazines
- Newspapers and Magazines – Learning Task 1
- Newspapers and Magazines – Learning Task 2
- Newspapers and Magazines – Learning Task 3
- Newspapers and Magazines – Learning Task 4
- Billboards
- Neighbourhood and School Newsletters
- Neighbourhood and School Newsletters – Learning Task
- Notice Boards
- Notice Boards – Learning Task
- Posters
- Posters – Learning Task
- Flyers and Letterbox Drops
- Sign Written Cars
- Sign Written Cars – Learning Task
- Personalised Plates
- Receipts
- Text Message Campaigns
- Text Message Campaigns – Learning Task
- Think Outside the Box
- Public Events
- Discounts
- ‘Traditional Marketing Methods’ Chapter Revision
- Bringing It All Together
Digital Marketing Methods AKA The Internet
- The Stats
- Websites
- Optimising Your Website – Learning Task
- Google Analytics
- SEO and How to Get Found on Google
- Copywriting
- Copywriting – Learning Task
- The 20% – Selling through Copy
- The 20% – Selling through Copy – Learning Task
- Visual Copywriting
- Writing Captions for Photos
- Writing Captions for Photos – Learning Task
- Copywriting Checklist
- Copywriting Checklist – Learning Task
- Email Newsletters
- Email Newsletters – Learning Task
- Blogging
- Blogging – Learning Task
- Guest Posting
- Guest Posting – Learning Task
- Phone Books and Online Directories
- Phone Books and Online Directories – Learning Task
- Community Facebook Groups
- Community Facebook Groups – Learning Task
- Think Outside the Box – Part 2
- ‘Digital Marketing Methods’ Chapter Revision
- Bringing It All Together
Social Media - Strategies
- Introduction
- Putting the ‘Social’ Back in ‘Social Media’
- Putting the ‘Social’ Back in ‘Social Media’ – Learning Task
- The Long Game
- The Importance of Consistency
- The Importance of a Great Photo
- The Importance of Video
- Content Efficiency
- Content Efficiency – Learning Task
- Getting Others to Share Your Work Through Tagging
- Getting Others to Share Your Work Through Tagging – Learning Task
- Gamification
- Timing
- Timing – Learning Task
- Judging Post Performance
- Choosing Which Social Media Platform To Use
- Choosing Which Social Media Platform To Use – Learning Task
- Likes are a Vanity Metric
- Follow Loops are Stupid
- ‘Social Media Strategies’ Chapter Revision
- Bringing It All Together
Social Media - Facebook
- An Introduction to Facebook (And why you shouldn’t skip this section)
- Page Optimisation
- Page Optimisation – Learning Task 1
- Page Optimisation – Learning Task 2
- Page Optimisation – Learning Task 3
- Page Optimisation – Learning Task 4
- Page Optimisation – Learning Task 5
- Posting on Facebook
- The Definition of Likes, Engagement and Reach
- The Definition of Likes, Engagement and Reach – Learning Task
- A Tour of The Insights Tab
- How To Improve Your Stats
- Why The Algorithm Doesn’t Suck
- Taking Advantage of Popular Posts
- Taking Advantage of Popular Posts – Learning Task
- Creating Your Own Facebook Group
- Creating Your Own Facebook Group – Learning Task
- Pixels
- Pixels – Learning Task
- Creating Basic Ads
- Why the Boost Post Button Sucks and What You Should Use Instead
- Targeting Your Facebook Ads for Optimum Results
- Split-Testing: How to Make Sure You Get Results From Your Ads
- If you don’t like the idea of paying for Ad Campaigns
- ‘Social Media – Facebook’ Chapter Revision
- Bringing It All Together
Social Media - Instagram
- An Introduction to Instagram
- Profile Optimisation
- Profile Optimisation – Learning Task 1
- Profile Optimisation – Learning Task 2
- Your Feed
- Your Feed – Learning Task 1
- Your Feed – Learning Task 2
- Your Feed – Learning Task 3
- Captions
- Captions – Learning Task
- Hashtags
- Hashtags – Learning Task
- Stories
- Stories – Learning Task
- Highlights
- Highlights – Learning Task
- Reels
- Reels – Learning Task
- IGTV
- IGTV – Learning Task
- Insights
- Insights – Learning Task 1
- Insights – Learning Task 2
- ‘Social Media – Instagram’ Chapter Revision
- Bringing It All Together
Social Media - Other Platforms
Content Ideas - Quick Fire Inspo
- Quick Fire Inspo
- How Tos + Learning Task
- Case Studies + Learning Task
- Quotes + Learning Task
- Countdowns + Learning Task
- Interviews + Learning Task
- Business Goals + Learning Task
- Business News + Learning Task
- Industry News + Learning Task
- Product Reviews + Learning Task
- Community Notices + Learning Task
- Successes + Learning Task
- Failures + Learning Task
- AMA’s + Learning Task
- Facts and Stats + Learning Task
- Polls and Surveys + Learning Task
- FAQs + Learning Task
- Tips and Tricks + Learning Task
- Bridal Bookings + Learning Task
- Opinions + Learning Task
- Personal Stories + Learning Task
- Testimonials + Learning Task
- Checklists + Learning Task
- Memes + Learning Task
- Handwritten Notes + Learning Task
- Micromoments + Learning Task
- Competitions
- Collaborations + Learning Task
- Before and Afters
- Quizzes + Learning Task
- Lists + Learning Task
- Shared Links + Learning Task
- Behind the Scenes + Learning Task
- Video
- How I Film My Tutorials
- Learning Styles
- Future Proofing Your Social Media
- Evergreen Content
- Revisiting The Content Checklist
- ‘Content Ideas’ Chapter Revision
- Bringing It All Together
Answers to All Your 'But's and 'Can't's
- Introduction
- “It Didn’t Work, I Still Don’t Have Clients”
- A Conversation Worth Sharing
- “But Everyone Just Wants Evenings and Weekends”
- “But I Just Moved to a New Town so No One Knows Me”
- “But You Live In a City, Small Towns Are Harder”
- “But I’m Moving Soon”
- “But No One Gets Their Nails/Lashes/Brows Done Here”
- “But I Haven’t Been Doing It As Long As You”
- “But YOU Have a Reputation”
- Buts and Cant’s – Learning Task 1
- Buts and Cant’s – Learning Task 2
- ‘Answers to All Your Buts and Cant’s’ Chapter Revision
- Bringing It All Together
Closing the Sale - AKA Making That Moolah
- The 8 Sales Steps
- The 8 Sales Steps – Learning Task
- Become a Need, Not a Want
- Become a Need, Not a Want – Learning Task
- Make It Easy to Buy From You
- Make It Easy to Buy From You – Learning Task
- The Why Before the What
- The Why Before the What – Learning Task
- Rebooking Clients
- Rebooking Clients – Learning Task
- ‘Closing the Sale’ Chapter Revision
- Bringing It All Together
The Competition Free Zone AKA Just Be Nice to People, OK?
My Final Thoughts
Bonus - Growing Your Business and Employing Staff
- About this Section
- 2019 and 2020 Law Changes
- Moving From Part Time to Full Time
- Moving From Part Time to Full Time (Text)
- GST
- GST (Text)
- GST: Useful Links
- Q&A – When to Register for GST
- Deciding to Hire Staff (Video)
- Deciding to Hire Staff (Text)
- Registering as an Employer (Video)
- Registering as an Employer (Text)
- Attracting the Right Person
- Interviewing Applicants
- Employment Agreements
- Other Paper Work
- Paying Them
- 2019 Change to ACC Work Levies
- An Employee’s First Day
- Leave
- Performance Reviews
- When an Employee isn’t Meeting Your Expectations
- Dismissing an Employee
- When an Employee Leaves
- Privacy and Personal Information
- Official IRD Employers Guide
- Section Revision
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My time to sort out my marketing will be in the morning after I eat breakfast 🙂
i prefer the night time for marketing as that is the time i can work on my marketing and social media posts etc while my hubby takes care of cooking dinner (sometimes) and looking after our daughter 😀 .
My time to do marketing will be at night time once my kids are in bed & my dishes are done etc so I can sit down with a clear head & focus on what Im trying to do.
Perfect 🙂
I finish one job at 3pm everyday and if I don’t have nail clients that night then I work on marketing etc.
3pm! Dreamy
My time to do marketing will be night time after all house work done and kids’ bed time.
Perfect 🙂
Ideally I’d like to sit down at 9am, before my first client and do my marketing for the day (I open officially at 9.30) as night times can just be crazy once I pick kids up/late night appointments etc.
How do we change the ‘Ideally’ to ‘I will’? 🙂
I think at the moment trying to juggle everything Ii don’t want to commit to everyday because I know realistically there are days I legit won’t be able to. I guess those days I will have to suck it up and do it in the evening?
Or try a weekly session you can definitely commit to? If it were a client you’d make time 😉
I like this idea!! Mondays I typically have no clients so I could 100% make that the day of the week I do it
i need to schedule it weekly, not daily. Tuesday and Thursday 9.30am. Once my kids in daycare but before my first client. Evenings im too shattered to think
Perfect 🙂 I’m a pumpkin in the evenings for sure!
I would schedule mine for Monday mornings 9am & try plan out a weeks worth of marketing. I think I will find this easier than daily.
A girl after my own heart haha
As my hours will be starting at 10am /11am I will do my marketing before work! If I have to start at 9am – it gives me plenty of time before my first client arrives!! As I will be working till 6/7pm at night, I will be tired from the day and don’t want to worry about marketing then!
Great plan! 😀