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Before We Get Started
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The Concept of Marketing AKA Where on Earth Do I Start
- The Definition of Marketing
- Who You Are
- Who You Are – Learning Task
- Who You Are – *Ignore if enrolled AFTER 1 July 2020*
- How You Can Help
- How You Can Help – Learning Task
- How You Can Help – *Ignore if enrolled AFTER 1 July 2020*
- Calls to Action
- Exploring CTAs
- Calls to Action – Learning Task
- Your Target Market
- Your Target Market – Learning Task
- How to Attract Your Ideal Client
- How to Attract Your Ideal Client – Learning Task 1 – The Abby Questions
- How to Attract Your Ideal Client – Learning Task 2 – Helping Others
- How to Attract Your Ideal Client – Learning Task 3 – Your Focus Group
- A New Client is Just an Old Client From Another Salon
- Selling Experiences
- Selling Experiences – Learning Task 1 – Other Businesses
- Selling Experiences – Learning Task 2 – Your Salon
- How to Create Consistent Marketing for Your Brand
- How to Create Consistent Marketing for Your Brand – Sight
- How to Create Consistent Marketing for Your Brand – Sight – Learning Task
- How to Create Consistent Marketing for Your Brand – Sound
- How to Create Consistent Marketing for Your Brand – Sound – Learning Task
- How to Create Consistent Marketing for Your Brand – Scent
- How to Create Consistent Marketing for Your Brand – Scent – Learning Task
- How to Create Consistent Marketing for Your Brand – Taste
- How to Create Consistent Marketing for Your Brand – Taste – Learning Task
- How to Create Consistent Marketing for Your Brand – Touch
- How to Create Consistent Marketing for Your Brand – Touch – Learning Task
- Summing Up Consistent Marketing
- Perceived Value vs Price
- Perceived Value vs Price – Learning Task
- ‘How to Add Value to Your Social Media Posts’ – Recorded Live Stream with Jess, Zaytia and Miki
- Getting Feedback From Clients
- Differentiating Yourself from your Competitors
- Differentiating Yourself from your Competitors – Learning Task
- ‘How to Stand Out in a Crowded Salon Market’ – Recorded Live Stream with Melissa, Tina and Anna
- Super Important Reminder
- The Long Game
- A Lot of You Are Waiting for ‘Something’
- Group Coaching Session – 26 May 2020
- Bringing It All Together
- ‘The Concept of Marketing’ Section Revision
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Physical Branding AKA The Skeleton
- First of the Month Homework
- The Walking Billboard
- The Name and Logo
- The Name and Logo – Learning Task
- Business Cards
- Business Cards – Learning task
- Price Lists
- Price Lists – Learning Task
- Uniform
- Phone Numbers
- Email Addresses and Domain Names
- Email Addresses and Domain Names – Learning Task
- Bringing It All Together
- ‘Physical Branding’ Section Revision
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Taking Great Photos
- An Introduction to Photos and the Camera Itself
- Your Photography Style
- Your Photography Style – Learning Task
- The Subject Matter
- The Subject Matter – Learning Task
- Posing Your Photos
- Posing Your Photos – Learning Task
- Using Props in Your Photos
- Using Props in Your Photos – Learning Task
- Backgrounds
- Backgrounds – Learning Task
- Lighting
- Lighting – Learning Task
- Editing
- Editing – Learning Task
- Watermarks
- Assessing Our Previous Work
- Bringing It All Together
- ‘Taking Great Photos’ Chapter Revision
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Marketing Plans AKA Penny Gave Me Too Much Info and I'm Overwhelmed, HELP
- First of the Month Homework
- Introduction to Marketing Plans
- Reverse Engineering Your Goals
- Reverse Engineering Your Goals – Learning Task
- Urgency, Scarcity, and Exclusivity
- Urgency, Scarcity, and Exclusivity – Learning Task 1
- Urgency, Scarcity, and Exclusivity – Learning Task 2
- The 80-20 Rule
- The 80-20 Rule – Learning Task 1
- The 80-20 Rule – Learning Task 2
- Cold vs Warm Audiences
- Cold vs Warm Audiences – Learning Task 1
- Cold vs Warm Audiences – Learning Task 2
- The Rule of 7 Exposures
- Editorial Calendars for Social Media
- Editorial Calendars for Social Media – Learning Task
- Checklist for Quality Content
- Batching for Consistent Posting
- Batching for Consistent Posting – Learning Task
- How I Mastered Time Management
- Working On VS In Your Business
- Budgeting
- Budgeting – Learning Task
- Measuring Your Success
- What To Do When Your Marketing Isn’t Working
- ‘Marketing Plans’ Chapter Revision
- Bringing It All Together
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Running Campaigns
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Affiliate Marketing AKA Word of Mouth for Fancy People
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Traditional Marketing Methods AKA How You Knew About Things Before the Internet
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Digital Marketing Methods AKA The Internet
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Social Media - Strategies
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Social Media - Facebook
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Social Media - Instagram
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Social Media - Other Platforms
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Content Ideas
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Niche Marketing Strategies - AKA Answers to All Your 'But's and 'Can't's
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Closing the Sale - AKA Making That Moolah
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The Competition Free Zone AKA Just Be Nice to People, OK?
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Conclusion
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ToniClinton
25 Jul 2020My time to sort out my marketing will be in the morning after I eat breakfast 🙂
Parveen Kaur Thakur
13 Aug 2020i prefer the night time for marketing as that is the time i can work on my marketing and social media posts etc while my hubby takes care of cooking dinner (sometimes) and looking after our daughter 😀 .
Melissa Yeomans
13 Sep 2020My time to do marketing will be at night time once my kids are in bed & my dishes are done etc so I can sit down with a clear head & focus on what Im trying to do.
Penny
14 Sep 2020Perfect 🙂