-
Introduction
-
Creating a Business Identity
-
Creating a Business Plan
- Introduction to Business Plans
- Business Plan Template – PDF
- Twitter Plan Template – PDF
- {Current Position} Executive Summary
- {Current Position} Current Position
- {Objectives} Business Objectives
- {Objectives} Market Opportunities
- {Competition} Competition
- {Objectives} Distribution Methods
- {Competition} Competitive Advantage
- {Market} Market Research
- Useful Links
- {Market} Marketing Channels
- {Implementation} SWOT Analysis
- {Implementation} Financial Forecast
- {Implementation} Mission Statement
- {Extras} Seeking Investment
- You Need This Plan
- Action Plans
- Action Plan Template – PDF
- Making an Action Plan – A Cheat Sheet – PDF
- It’s time to revisit your Executive Summary
- Measuring Success
- Monthly Report Template – PDF
- Summing It Up
- Section Revision
-
Branding Basics - The Very First Things You Need To Do
-
Setting Up Your Business
- About this Section
- Types of Businesses – Sole Traders
- Types of Businesses – Partnerships
- Types of Businesses – Limited Liability Companies
- Examples of the Email and Text Reminders for your Annual Return
- Types of Businesses – Limited Liability Companies: Useful Links
- Being the Director of a Company
- Banking and Taking Payments
- Accounting and Record Keeping
- Accounting and Record Keeping: Useful Links
- Tax Return Deadlines for Easy Reference
- Q&A: Claiming Your Course Fees as a Business Expense
- Insurances
- Lauren’s Experience With ACC
- Section Revision
-
Setting Up Your Actual Salon
- About this Section
- Running Your Own Salon (inc Salon Codes of Practice)
- Running Your Own Salon: Useful Links
- Location – Home Salon
- Location – Mobile
- Location – Your Own Commercial Salon
- Location – Rent a Table
- Rent-A-Table Q&A
- Location – As an Employee of a Salon
- Should I Choose Multiple Options?
- Setting Up Your Space
- Ergonomics
- Appointment Software
- Appointment Software: Useful Links
- Operating Hours
- Working Stock
- Retail Stock
- Section Revision
-
Complying With The Health and Safety Act
- About this Section
- The Health and Safety at Work Act (2015)
- The Required Duties of Businesses and their Workers
- The Required Duties of Businesses and their Workers: Useful Links
- First Aid and Accidents
- A Note on Serious Staff Injuries
- Brainstorm to Prepare for a Health and Safety Plan
- Health and Safety Plan Template
- Health and Safety Plans
- Common Risks and How to Minimise Them
- Q&A – Signing Off
- Q&A – Electrical Tagging
- Q&A – Storing Your Plan
- Q&A – Review Frequencies
- A Note on Personal Protective Equipment (PPE)
- Hazardous Substances and New Organisms Act Codes of Practice
- Hazardous Substances and New Organisms Act Codes of Practice – Useful Links
- Threshold Guidelines
- Guide to Certification for Retail Hardware Stores
- Health Licenses
- Health Licenses – Useful Links
- Health License Requirements Table
- MSDS Sheets
- Working With Other Beauty Professionals
- All Useful Links
- Section Revision
-
Creating Policies For Your Salon
-
Dealing With Clients
- About this Section
- Client Consultations
- Client Consultation Form Template
- Client Consultations Activity
- Adding Value through Consultations
- The 80-20 Rule
- After the Appointment
- Criticising Your Services
- Dealing with Complaints
- Taking Things Personally
- Fear of Getting Clients
- The Best Friend Effect
- Section Revision
-
Day to Day Salon Management
-
How to Set Your Prices
- About this Section
- Introduction
- Introduction (Text Only)
- Fixed Costs
- The Costs of Running Your Business (Calculator)
- Calculator Overview
- Turning Numbers into Monthly Figures (Cheat Sheet)
- #HustleTime
- Property, Utilities and Insurance
- Motor Vehicles
- Motor Vehicles (Links)
- Communication
- Booking Software
- Booking Software (Links)
- Managing Money
- The Office
- Traditional Marketing
- Traditional Marketing (Links)
- Digital Marketing
- Digital Marketing (Text Only)
- You and Your Staff
- You and Your Staff (Text Only)
- Education
- Reviewing Expenses
- Variable Costs
- Drinks Supplied AKA The Origins of the ‘One Up’
- Chocolate and Cookies
- Loyalty Programs
- Calculating the Costs of Different Services
- Gross Profit
- Breaking Even
- Market Positioning – Part 1
- Market Positioning – Part 2
- Return to the Profit Calculator
- One-Off Costs
- How to Set Your Prices AKA The Magic Formula
- The Magic Formula
- Budgeting – Part 1
- Budgeting – Part 2
- Definitions (Cheat Sheet)
- The Pros and Cons of Working for Yourself
- Alternatives to Working For Yourself
- Rent-a-Table Agreements
- Selling Retail Stock
- Case Studies – Toni, Ange and Krystal
- Pricing Structure – Part One – My Journey
- Pricing Structure – Part Two – Peer Reviews
- Charging for Surprises
- Going Mobile
- Charging for Groups
- How to Get Client’s to Pay What You’re Asking
- Handling Price Objections
- The Dangers of Undercharging
- Real Life Struggles
- Managing Price Based on Your Area
- Charging Friends and Family
- How to Increase your Prices
- Price Increase Email (Template)
- How to Upsell
- Conclusion
- Monthly List
- Section Revision
-
Moving Onto Marketing Your Business
-
The Concept of Marketing AKA Where on Earth Do I Start
- The Definition of Marketing
- Who You Are
- Who You Are – Learning Task
- Who You Are – *Ignore if enrolled AFTER 1 July 2020*
- How You Can Help
- How You Can Help – Learning Task
- How You Can Help – *Ignore if enrolled AFTER 1 July 2020*
- Calls to Action
- Exploring CTAs
- Calls to Action – Learning Task
- Your Target Market
- Your Target Market – Learning Task
- How to Attract Your Ideal Client
- How to Attract Your Ideal Client – Learning Task 1 – The Abby Questions
- How to Attract Your Ideal Client – Learning Task 2 – Helping Others
- How to Attract Your Ideal Client – Learning Task 3 – Your Focus Group
- A New Client is Just an Old Client From Another Salon
- Selling Experiences
- Selling Experiences – Learning Task 1 – Other Businesses
- Selling Experiences – Learning Task 2 – Your Salon
- How to Create Consistent Marketing for Your Brand
- How to Create Consistent Marketing for Your Brand – Sight
- How to Create Consistent Marketing for Your Brand – Sight – Learning Task
- How to Create Consistent Marketing for Your Brand – Sound
- How to Create Consistent Marketing for Your Brand – Sound – Learning Task
- How to Create Consistent Marketing for Your Brand – Scent
- How to Create Consistent Marketing for Your Brand – Scent – Learning Task
- How to Create Consistent Marketing for Your Brand – Taste
- How to Create Consistent Marketing for Your Brand – Taste – Learning Task
- How to Create Consistent Marketing for Your Brand – Touch
- How to Create Consistent Marketing for Your Brand – Touch – Learning Task
- Summing Up Consistent Marketing
- Perceived Value vs Price
- Perceived Value vs Price – Learning Task
- ‘How to Add Value to Your Social Media Posts’ – Recorded Live Stream with Jess, Zaytia and Miki
- Getting Feedback From Clients
- Differentiating Yourself from your Competitors
- Differentiating Yourself from your Competitors – Learning Task
- ‘How to Stand Out in a Crowded Salon Market’ – Recorded Live Stream with Melissa, Tina and Anna
- Super Important Reminder
- The Long Game
- A Lot of You Are Waiting for ‘Something’
- Group Coaching Session – 26 May 2020
- Bringing It All Together
- ‘The Concept of Marketing’ Section Revision
-
Physical Branding AKA The Skeleton
- First of the Month Homework
- The Walking Billboard
- The Name and Logo
- The Name and Logo – Learning Task
- Business Cards
- Business Cards – Learning task
- Price Lists
- Price Lists – Learning Task
- Uniform
- Phone Numbers
- Email Addresses and Domain Names
- Email Addresses and Domain Names – Learning Task
- Bringing It All Together
- ‘Physical Branding’ Section Revision
-
Taking Great Photos
- An Introduction to Photos and the Camera Itself
- Your Photography Style
- Your Photography Style – Learning Task
- The Subject Matter
- The Subject Matter – Learning Task
- Posing Your Photos
- Posing Your Photos – Learning Task
- Using Props in Your Photos
- Using Props in Your Photos – Learning Task
- Backgrounds
- Backgrounds – Learning Task
- Lighting
- Lighting – Learning Task
- Editing
- Editing – Learning Task
- Watermarks
- Assessing Our Previous Work
- Bringing It All Together
- ‘Taking Great Photos’ Chapter Revision
-
Marketing Plans AKA Penny Gave Me Too Much Info and I'm Overwhelmed, HELP
- First of the Month Homework
- Introduction to Marketing Plans
- Reverse Engineering Your Goals
- Reverse Engineering Your Goals – Learning Task
- Urgency, Scarcity, and Exclusivity
- Urgency, Scarcity, and Exclusivity – Learning Task 1
- Urgency, Scarcity, and Exclusivity – Learning Task 2
- The 80-20 Rule
- The 80-20 Rule – Learning Task 1
- The 80-20 Rule – Learning Task 2
- Cold vs Warm Audiences
- Cold vs Warm Audiences – Learning Task 1
- Cold vs Warm Audiences – Learning Task 2
- The Rule of 7 Exposures
- Editorial Calendars for Social Media
- Editorial Calendars for Social Media – Learning Task
- Checklist for Quality Content
- Batching for Consistent Posting
- Batching for Consistent Posting – Learning Task
- How I Mastered Time Management
- Working On VS In Your Business
- Budgeting
- Budgeting – Learning Task
- Measuring Your Success
- What To Do When Your Marketing Isn’t Working
- ‘Marketing Plans’ Chapter Revision
- Bringing It All Together
-
Running Campaigns
- Running Campaigns
- Running a Campaign – Level 1/Ads Week
- Running a Campaign – Level 2/Freemium Week
- Running a Campaign – Level 3/Sales Week Part 1 (FOMO)
- Running a Campaign – Level 4/Sales Week Part 2 (Selling)
- Running a Campaign – Level 5/Closing the Cart
- How I Plan a Campaign
- Campaign Planning Template
- My Top 10 Tips for Running a Campaign
- Example One – IBX
- Example Two – Get Your Gel On
- Example Three – Salon Success: Marketing
- Running Campaigns – Learning Task
- ‘Running Campaigns’ Chapter Revision
- Bringing It All Together
-
Referrals, Affiliates and Influencers AKA Word of Mouth for Fancy People
- An Introduction to Word of Mouth, Influencer and Affiliate Marketing
- Affiliate and Referral Incentives – What is Word of Mouth Marketing Worth to You?
- Affiliate and Referral Incentives – Learning Task
- A Quick Note on Working for Free VS Paying for Marketing
- Organic Word of Mouth – Consistency
- Organic Word of Mouth – One Ups
- Organic Word of Mouth – One Ups – Learning Task
- Organic Word of Mouth – Five Senses Checks
- Organic Word of Mouth – Five Senses Checks – Learning Task
- Organic Word of Mouth – Net Promoter Scores
- Organic Word of Mouth – Net Promoter Scores – Learning Task
- Increasing Word of Mouth – Using Testimonials to Your Advantage
- Increasing Word of Mouth – Using Testimonials to Your Advantage – Learning Task
- Increasing Word of Mouth – Loyalty Programs
- Increasing Word of Mouth – Loyalty Programs – Learning Task
- Increasing Word of Mouth – Gift Vouchers
- Increasing Word of Mouth – Gift Vouchers – Learning Task
- Increasing Word of Mouth – Queen Bees and the Pay It Forward System
- Increasing Word of Mouth – Queen Bees and the Pay It Forward System – Learning Task
- Increasing Word of Mouth – Networking
- Increasing Word of Mouth – Networking – Learning Task
- Increasing Word of Mouth – Invite a Friend Nights
- Increasing Word of Mouth – Invite a Friend Nights – Learning Task
- Increasing Word of Mouth – Competitions and Giveaways
- Increasing Word of Mouth – Competitions and Giveaways – Learning Task
- Increasing Word of Mouth – Sponsorships
- Increasing Word of Mouth – Sponsorships – Learning Task
- The Importance of Meeting or Exceeding Expectations
- Basic Influencers – Trade Swapping with Other Businesses
- Basic Influencers – Trade Swapping with Other Businesses – Learning Task 1
- Basic Influencers – Trade Swapping with Other Businesses – Learning Task 2
- Basic Influencers – Charity Partnerships
- Basic Influencers – Charity Partnerships – Learning Task
- Professional Influencers – How to Use Influencers to Grow Your Salon Brand – This is Meagan Kerr
- Professional Influencers – A Few More Notes
- Professional Influencers – A Few More Notes – Learning Task
- A Reminder
- The Win Win Win
- Low Value, High Volume VS Low Volume, High Value
- ‘Referrals, Affiliates and Influencers’ Chapter Revision
- Bringing It All Together
-
Traditional Marketing Methods AKA How You Knew About Things Before the Internet
- Signage
- Signage – Learning Task
- Television
- Television – Learning Task
- Radio
- Radio – Learning Task
- Newspapers and Magazines
- Newspapers and Magazines – Learning Task 1
- Newspapers and Magazines – Learning Task 2
- Newspapers and Magazines – Learning Task 3
- Newspapers and Magazines – Learning Task 4
- Billboards
- Neighbourhood and School Newsletters
- Neighbourhood and School Newsletters – Learning Task
- Notice Boards
- Notice Boards – Learning Task
- Posters
- Posters – Learning Task
- Flyers and Letterbox Drops
- Sign Written Cars
- Sign Written Cars – Learning Task
- Personalised Plates
- Receipts
- Text Message Campaigns
- Text Message Campaigns – Learning Task
- Think Outside the Box
- Public Events
- Discounts
- ‘Traditional Marketing Methods’ Chapter Revision
- Bringing It All Together
-
Digital Marketing Methods AKA The Internet
- The Stats
- Websites
- Optimising Your Website – Learning Task
- Google Analytics
- SEO and How to Get Found on Google
- Copywriting
- Copywriting – Learning Task
- The 20% – Selling through Copy
- The 20% – Selling through Copy – Learning Task
- Visual Copywriting
- Writing Captions for Photos
- Writing Captions for Photos – Learning Task
- Copywriting Checklist
- Copywriting Checklist – Learning Task
- Email Newsletters
- Email Newsletters – Learning Task
- Blogging
- Blogging – Learning Task
- Guest Posting
- Guest Posting – Learning Task
- Phone Books and Online Directories
- Phone Books and Online Directories – Learning Task
- Community Facebook Groups
- Community Facebook Groups – Learning Task
- Think Outside the Box – Part 2
- ‘Digital Marketing Methods’ Chapter Revision
- Bringing It All Together
-
Social Media - Strategies
- Introduction
- Putting the ‘Social’ Back in ‘Social Media’
- Putting the ‘Social’ Back in ‘Social Media’ – Learning Task
- The Long Game
- The Importance of Consistency
- The Importance of a Great Photo
- The Importance of Video
- Content Efficiency
- Content Efficiency – Learning Task
- Getting Others to Share Your Work Through Tagging
- Getting Others to Share Your Work Through Tagging – Learning Task
- Gamification
- Timing
- Timing – Learning Task
- Judging Post Performance
- Choosing Which Social Media Platform To Use
- Choosing Which Social Media Platform To Use – Learning Task
- Likes are a Vanity Metric
- Follow Loops are Stupid
- ‘Social Media Strategies’ Chapter Revision
- Bringing It All Together
-
Social Media - Facebook
- An Introduction to Facebook (And why you shouldn’t skip this section)
- Page Optimisation
- Page Optimisation – Learning Task 1
- Page Optimisation – Learning Task 2
- Page Optimisation – Learning Task 3
- Page Optimisation – Learning Task 4
- Page Optimisation – Learning Task 5
- Posting on Facebook
- The Definition of Likes, Engagement and Reach
- The Definition of Likes, Engagement and Reach – Learning Task
- A Tour of The Insights Tab
- How To Improve Your Stats
- Why The Algorithm Doesn’t Suck
- Taking Advantage of Popular Posts
- Taking Advantage of Popular Posts – Learning Task
- Creating Your Own Facebook Group
- Creating Your Own Facebook Group – Learning Task
- Pixels
- Pixels – Learning Task
- Creating Basic Ads
- Why the Boost Post Button Sucks and What You Should Use Instead
- Targeting Your Facebook Ads for Optimum Results
- Split-Testing: How to Make Sure You Get Results From Your Ads
- If you don’t like the idea of paying for Ad Campaigns
- ‘Social Media – Facebook’ Chapter Revision
- Bringing It All Together
-
Social Media - Instagram
- An Introduction to Instagram
- Profile Optimisation
- Profile Optimisation – Learning Task 1
- Profile Optimisation – Learning Task 2
- Your Feed
- Your Feed – Learning Task 1
- Your Feed – Learning Task 2
- Your Feed – Learning Task 3
- Captions
- Captions – Learning Task
- Hashtags
- Hashtags – Learning Task
- Stories
- Stories – Learning Task
- Highlights
- Highlights – Learning Task
- Reels
- Reels – Learning Task
- IGTV
- IGTV – Learning Task
- Insights
- Insights – Learning Task 1
- Insights – Learning Task 2
- ‘Social Media – Instagram’ Chapter Revision
- Bringing It All Together
-
Social Media - Other Platforms
-
Content Ideas - Quick Fire Inspo
- Quick Fire Inspo
- How Tos + Learning Task
- Case Studies + Learning Task
- Quotes + Learning Task
- Countdowns + Learning Task
- Interviews + Learning Task
- Business Goals + Learning Task
- Business News + Learning Task
- Industry News + Learning Task
- Product Reviews + Learning Task
- Community Notices + Learning Task
- Successes + Learning Task
- Failures + Learning Task
- AMA’s + Learning Task
- Facts and Stats + Learning Task
- Polls and Surveys + Learning Task
- FAQs + Learning Task
- Tips and Tricks + Learning Task
- Bridal Bookings + Learning Task
- Opinions + Learning Task
- Personal Stories + Learning Task
- Testimonials + Learning Task
- Checklists + Learning Task
- Memes + Learning Task
- Handwritten Notes + Learning Task
- Micromoments + Learning Task
- Competitions
- Collaborations + Learning Task
- Before and Afters
- Quizzes + Learning Task
- Lists + Learning Task
- Shared Links + Learning Task
- Behind the Scenes + Learning Task
- Video
- How I Film My Tutorials
- Learning Styles
- Future Proofing Your Social Media
- Evergreen Content
- Revisiting The Content Checklist
- ‘Content Ideas’ Chapter Revision
- Bringing It All Together
-
Answers to All Your 'But's and 'Can't's
- Introduction
- “It Didn’t Work, I Still Don’t Have Clients”
- A Conversation Worth Sharing
- “But Everyone Just Wants Evenings and Weekends”
- “But I Just Moved to a New Town so No One Knows Me”
- “But You Live In a City, Small Towns Are Harder”
- “But I’m Moving Soon”
- “But No One Gets Their Nails/Lashes/Brows Done Here”
- “But I Haven’t Been Doing It As Long As You”
- “But YOU Have a Reputation”
- Buts and Cant’s – Learning Task 1
- Buts and Cant’s – Learning Task 2
- ‘Answers to All Your Buts and Cant’s’ Chapter Revision
- Bringing It All Together
-
Closing the Sale - AKA Making That Moolah
- The 8 Sales Steps
- The 8 Sales Steps – Learning Task
- Become a Need, Not a Want
- Become a Need, Not a Want – Learning Task
- Make It Easy to Buy From You
- Make It Easy to Buy From You – Learning Task
- The Why Before the What
- The Why Before the What – Learning Task
- Rebooking Clients
- Rebooking Clients – Learning Task
- ‘Closing the Sale’ Chapter Revision
- Bringing It All Together
-
The Competition Free Zone AKA Just Be Nice to People, OK?
-
My Final Thoughts
-
Bonus - Growing Your Business and Employing Staff
- About this Section
- 2019 and 2020 Law Changes
- Moving From Part Time to Full Time
- Moving From Part Time to Full Time (Text)
- GST
- GST (Text)
- GST: Useful Links
- Q&A – When to Register for GST
- Deciding to Hire Staff (Video)
- Deciding to Hire Staff (Text)
- Registering as an Employer (Video)
- Registering as an Employer (Text)
- Attracting the Right Person
- Interviewing Applicants
- Employment Agreements
- Other Paper Work
- Paying Them
- 2019 Change to ACC Work Levies
- An Employee’s First Day
- Leave
- Performance Reviews
- When an Employee isn’t Meeting Your Expectations
- Dismissing an Employee
- When an Employee Leaves
- Privacy and Personal Information
- Official IRD Employers Guide
- Section Revision
This content is protected, please login and enrol to view this content!
So I guess I kind of done this without really knowing. The beach makes me feel calm, relaxed & centered. I guess that’s why I live where I do. So my cover photo is nail products in the corner of a nice shot of my local beach.
You did indeed, your cover photo is great!
Do you think a cover video is better than a photo? I really need to redo mine and I like the idea of having a cover video.
Yup video is always better than photo as long as it achieves the same goal.
At the moment I have the stock standard monaco training image. TBH its a cop out and I know it, its easy to have it there because I really don’t know what to put there. I know when I think of calming/relaxing and inviting its a clean salon (nails, hair, beauty – all applies), light colours (white/cream combos), not cluttered (if its too ‘busy’ I feel overwhelmed), simplicity (tying in with no clutter). Ideally this is what i WANT my nail area to look like, it doesn’t (work in progress) and prob why at this stage I wouldn’t feel comfortable putting a photo up of it.
I would go to 123rf.com and search cream, simple, pretty – words like that. You’re not looking for a photo of a salon, so you’re not false advertising. You’re projecting a feeling. You have to go for a chicken-and-egg kind of thing. You cannot wait until everything is perfect to start lining everything else up, it will never happen. Get the cover photo right and then do one small thing (it can be minuscule) to make your space more light, simple, clean or uncluttered each week or two.
Thinking about a couch with a beautiful fabric or a stole kinda throw that hangs halfway down on the floor with fluffy cushions makes me feel relaxed with a coffee at the corner table next to it and little rain drizzles outside giving a warm cozy feel to that environment. wowwww… it actually makes me feel relaxed and cozy hahahahah…. I got what you saying Penny and I got what I am looking for to sell next to attract clients.. but I have a black background where my nail corner is sometimes put me in doubt when I click my desk photos, would that attract my clients? also grabs my attention on a few things I need to replace and rearrange in my working space.
Lovely! You mean the wall is painted black? Can you cover it in fairy lights and artwork and plants? Black is ok, just not PLAIN black 🙂
After looking at these photos, I would feel comfortable with the wood floor, warm light, aroma candles, and also flowers/green plants. I will need to re-make my salon because it’s kind of too many things squishing in a small space after I started to share the nail room with my son. I wouldn’t check the salon with only nail photos on their FB page unless the art is amazing.
Lovely ideas!
The types of places I’m most likely to book are ones that show ambiance (salon rooms) or work being done (facial with a brush, makeup artist applying to a laughing/happy client) with high quality images. Flowers make me happy. I love seeing plants and flowers in places. It makes the place feel loved and cared for. I need to change both my cover photo and my page photos on my website. I currently have a colours, a quote and an image of work I’m proud of. But I think I need to create some flat lay images…. Nails showing my set up or products and tools I use…. Makeup showing my set up and maybe my cover photo being of the flowers or table area in my salon…..
This is a really great idea 🙂
I have my logo and the front of my business card as my cover and profile photos.
I like my logo as my profile as it says who I am but the cover photo should be changed.
what makes me comfortable I guess when going to a salon the smell and a comfortable chair (which reminds me my chair sucks) smell is important if it an over powering room (you know like that toilet spray smell) it completely put me off. I like vanilla or something warm (cant quite think of the smell) like washing drying in the dryer (but not that smell in a salon haha)
Perfect 🙂
I am totally 100% drawn to the lady receiving a facial, It makes me feel so relaxed and calm. Almost like I could take a deep breath and melt in my seat.
I would love to do some action shots of me working on my most valued clients, even if its shot from behind them so it’s only getting me and their nails.
My current cover photo is of a set I’ve done and with a concrete road as the background and my logo and contact details as well. It doesn’t make me feel anything besides it was a set I was proud of.
Things that make me feel calm and relaxed are things like, Clean and minimal spaces eg, Salon spaces, Homes, offices, cafes ect. I love the colour white with natural woods especially oak to me this is just very aesthetically pleasing which makes me calm. Plants also make me feel calm, especially when they are lushush and green.
I get really inspired looking at these types of spaces ect when scrolling on my phone or visiting in person. I am also inspired by alot of people whether it’s from life events, stories they’ve told or work they’ve produced.
I get excited when I get to catch up with friends/ family or travel! the feeling of getting to see someone or see a different place than my norm really excites me 🙂
Perfect!
Also, NO pressure, but have a chat with Mum (Linaire Vipond in the group) about branding photoshoots, she goes down to Katikati regularly to visit Nana and I’m sure she’d love to pop over to the Mt and do a photoshoot with you on the way.
The one that i was drown it to was that lady having her face done. make me feel very relaxed and calm. when i look at that picture i fell like i want to have that feeling and experience my self. that’s make me feel like i need to change my cover photo asap.
i took an auction and cover my back wall with wallpaper that has beautiful green leafs on it. its really make my salon more relax and give the feeling of vacation on a colourful island. i’m so happy i did it.
i wont book with any of these who shows me poor pictures of nails, or the floor or a messy salon that has so much staff in it.
I need to see this wallpaper, it sounds divine!
MY phone is broken and im waiting for nearly 2 weeks for the insurance to fix it, soon as its back i will add a photo. its really hard not to be able to communicate properly….
That would drive me crazy Nati!
Nail Art Blossom Hill and The Real Precision Nail Studio photos looks lovely.. I’d most likely book with either of these as the first shows a relaxing facial which is all I want right now (hahah) and the second shows a beautiful salon set up. Clean lines and neutral colours really looks great.
Perfect 🙂
Just like everyone else the cover photo of the lady getting a facial is the one that attracts me the most. It is a clear photo, it has good/warm lighting and gives a very relaxing/calming feel, we all want to be her right now! After doing this lesson in the 5 Day Salon Reset I updated my cover photo from a picture of a set of nails I had done to a picture of my desk set up with the sun setting through the window behind the desk. It is a lovely photo, the curtains give it a soft feeling and the lighting is warm and inviting. It crops nicely on Facebook on my phone but unfortunately, not so nicely when I view it on the laptop so I need to work on getting another picture. I’m either going to try to recreate the same picture but taken on a wider angle to fix the problem, or I like the idea of an picture of myself doing a clients nails, taken from behind the client, so you can’t see them but you do see me and my set up. I think this will create a similar feeling to the photo of the lady getting the facial done, where you want to be the client.
I love the photo of the women getting a facial – facial = relaxation and that attracts me to look more into the business. Also i really like the photo of the salon layout, i think its a great way to show your future clients what they can expect etc.
My current photo on my facebook is a collage of all my fav manicures but now looking at my room i feel that taking a picture of my set up would be perfect and inviting to whoever is looking at my profile and deciding if they want to come to me.
I agree 😀