Happy Tuesday!

Hope you had a wonderful Labour Weekend. For my town, it generally signals the start of the busy season and it has lived up to it’s reputation this weekend!

OK, so – If Jason Momoa is your hall pass, let me just tell you – do not go and see him play in his band HAHA… he played here on Sunday night, and while it was a cool experience, he very clearly learned how to play bass approximately 17 seconds ago, for the sole purpose of playing ‘rock star’ with his mates. Look guys, it’s NOT GOOD 😂

But here’s the thing, all that not-good-ness gave me a lot of time to think mid-show, and I realised he’s actually being super smart and may or may not have done The Client Magnet because he’s practicing what I preach.

I teach students to go for a low number of high value marketing interactions instead of a high number of weak interactions.

An example of the former would be doing nails at an event centred around people similar to your ideal client, where you get to chat to people one on one and talk about what you do.

An example of the latter would be putting your nails on a billboard where 100,000 people will see it, but lots of them will be people that would never get their nails done.

For Jason Momoa, he COULD promote his vodka brand by putting ads on the telly – and maybe he does.

But he could also get his mates to teach him how to play bass, start a band, and travel around playing small gigs where he is only feet away from his exact target market.

Make a little eye contact, do a little covert flirting from stage, make them feel like they have some level of connection to him (which in turn makes people subconsciously more loyal to a brand) and then wait while everyone posts photos for their friends to see, while wearing ‘band merch’ t-shirts that have the vodka name as the TOUR NAME.

He is having a great time playing rockstar but is, by proxy, also building ‘know, like and trust‘ for his brand, building relationships (our Accelerator students know we don’t sell services, we sell relationships) and getting a bunch of free, targeted social media marketing, not just for free, but HE is getting paid, for OTHER PEOPLE to market for him.

What high value interactions can you create this week?

OH and – the other takeaway from this show – if Jason Momoa can grow a beard to cover not owning a chin, and then command $90pp (plus his cut from the drinks that used his vodka, AND the $65 t-shirts etc) for playing COVERS with an out-of-tune bass, badly, with a vocalist who forgets the words, a drummer whose drum solo had the lady behind us say ‘I don’t know this song’ and a sound tech who can’t run sound – you can charge your worth for a Gel Manicure.

Be like Jason Momoa 😅

PS Don’t get me wrong, we had a GREAT time, and yes, the show was objectively awful, but I have to respect a human who gets rich riding motorbikes and playing covers with his friends. He’s hacked the system and is living the dream hahaha…

PPS Learn the Momoa Method of Marketing here.

This is what else we loved last week – 

1. Treating salon clients as one big puzzle
2. Joining YouTube trends 4 years too late
3. The ‘no-makeup-makeup’ trend making it’s way to nails
4. Proving people wrong
5. Neon pink flames

PS Join Summit 2025 for only $26/week – everyone is welcome! 

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