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    • About
      • Get Help Choosing a Course
      • FAQs
      • Testimonials
      • Meet the Mentors
    • Complete Qualifications
      • Foundation Certificate in Nail Technology
      • Introduction to Nail Technology
      • Natural Nail Specialist
    • Individual Modules
      • The Theory of Nails
      • Manicures and Pedicures
      • Builder in a Bottle
      • Dipping Systems (SNS)
      • Acrylic
      • Hard Gel
      • PolyGel
      • Soft Gel Extensions
      • IBX
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Salon Success: How to Set Your Prices (and MUCH more!)
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  3. Salon Success: How to Set Your Prices (and MUCH more!)
Home / Classes / All Courses / Business and Marketing / Salon Success: How to Set Your Prices (and MUCH more!)
  • Introduction
    3
    • Introduction
      02 min
    • Introduction (Text Only)
    • Guided Study Time
  • Fixed Costs
    21
    • Fixed Costs
      02 min
    • The Costs of Running Your Business (Calculator)
    • Calculator Overview
      03 min
    • Turning Numbers into Monthly Figures (Cheat Sheet)
    • #HustleTime
      07 min
    • Property, Utilities and Insurance
      09 min
    • Motor Vehicles
      05 min
    • Motor Vehicles (Links)
    • Communication
      05 min
    • Booking Software
      07 min
    • Booking Software (Links)
    • Managing Money
      04 min
    • The Office
      04 min
    • Traditional Marketing
      09 min
    • Traditional Marketing (Links)
    • Digital Marketing
      10 min
    • Digital Marketing (Text Only)
    • You and Your Staff
      10 min
    • You and Your Staff (Text Only)
    • Education
      04 min
    • Reviewing Expenses
      06 min
  • Variable Costs
    5
    • Variable Costs
      08 min
    • Drinks Supplied AKA The Origins of the ‘One Up’
      11 min
    • Chocolate and Cookies
      02 min
    • Loyalty Programs
      08 min
    • Calculating the Costs of Different Services
      02 min
  • Putting It All Together
    11
    • Gross Profit
      03 min
    • Breaking Even
      09 min
    • Market Positioning – Part 1
      11 min
    • Market Positioning – Part 2
      07 min
    • Return to the Profit Calculator
      05 min
    • One-Off Costs
      02 min
    • How to Set Your Prices AKA The Magic Formula
      06 min
    • The Magic Formula
    • Budgeting – Part 1
      07 min
    • Budgeting – Part 2
      09 min
    • Definitions (Cheat Sheet)
  • Real Life Application
    7
    • The Pros and Cons of Working for Yourself
      04 min
    • Alternatives to Working For Yourself
      08 min
    • Rent-a-Table Agreements
    • Selling Retail Stock
      04 min
    • Case Studies – Toni, Ange and Krystal
      11 min
    • Pricing Structure – Part One – My Journey
      09 min
    • Pricing Structure – Part Two – Peer Reviews
      09 min
  • Charging for 'Extras'
    3
    • Charging for Surprises
      04 min
    • Going Mobile
      02 min
    • Charging for Groups
      02 min
  • The 'How's
    9
    • How to Get Client’s to Pay What You’re Asking
      09 min
    • Handling Price Objections
      07 min
    • The Dangers of Undercharging
      08 min
    • Real Life Struggles
      05 min
    • Managing Price Based on Your Area
      12 min
    • Charging Friends and Family
      07 min
    • How to Increase your Prices
      09 min
    • Price Increase Email (Template)
    • How to Upsell
      07 min
  • Conclusion and Resources
    3
    • Conclusion
      02 min
    • Monthly List
    • Up Next –

Salon Success: How to Set Your Prices (and MUCH more!)

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Prev The Costs of Running Your Business (Calculator)
Next Turning Numbers into Monthly Figures (Cheat Sheet)
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