Welcome to Day 2 of Monaco Nail Academy’s Client Magnet!
If you missed Day 1, you’ll find it here
Today’s lesson is a shorty, building on yesterday’s avatar with some important ‘where and when’ details before we take a big step forward tomorrow and start targeting those perfect clients.
Don’t forget to join our exclusive Magnet Group Chat for personalised help from our Monaco Mentors as you work through each task. The Client Magnet is SO much better as a collaboration.
Alrighty, let’s do this!
More Resources –
First, here’s the template mentioned in today’s video – Avatar Timetable
The Podcast Episode ‘The BIGGEST Marketing Hack (Bet You Never Do It Though)’ is a great accompaniment to today’s video.
Already have Salon Success? This lesson ties in nicely too.
PS Can’t get enough Monaco (LOL)? Check out our other Podcast episodes!
Task for Today
Your task for today is to create a detailed timetable or “day in the life” of your dream client. Use the template provided and pinpoint key opportunities where you can engage with her. Once you’ve completed it, share your timetable in the group chat for feedback. This challenge is all about collaboration and support, so I encourage you to interact with each other. Share your timetables, exchange ideas, and offer feedback.
Audio Transcript
Welcome back to Day 2 of Monaco Nail Academy’s 5-Day Client Magnet! Yesterday, we defined who your dream client is by creating a detailed avatar. Today, we’re going to dive deeper into her world and figure out exactly where she spends her time.
You’ve probably cottoned on by now that specifics are where it’s at so we’re going to step into her shoes and map out what her daily life looks like. This process is crucial because it helps you understand where and when you should focus your marketing efforts. The goal is to be where your ideal clients are, both online and in the real world, so they see you as a natural part of their routine. You’ll be able to strategically position yourself and your services right in front of her, increasing the chances that she’ll choose you as her go-to beauty pro.
The Importance of Knowing Where She Is
Think of this as a detective mission. Your dream client has a routine – places she goes, things she does, media she consumes. By identifying these patterns, you can tailor your marketing strategy to reach her when she’s most receptive. This not only makes your marketing more effective but also helps you avoid wasting time and money on efforts that don’t reach the right people.
How to Start Mapping Her Life
First, let’s think about her typical day. Where does she work? What stores does she visit regularly? Does she go to the gym, or maybe a yoga studio? What about her social life – does she have a favourite café or bar where she meets friends?
Now, expand this to her digital life. What social media platforms does she use? Does she scroll Instagram during her lunch break or watch YouTube tutorials in the evening? What kind of podcasts does she listen to on her commute? These details are key to figuring out where you should be showing up.
I’ll provide you with a template to help you map out her day in detail. This timetable will serve as your guide, showing you exactly when and where to engage with her.
Thinking Outside the Box
It’s easy to focus on the obvious places, but I want you to think creatively too. For example, if your dream client is a busy professional, she might not have much free time during the day. In that case, consider targeting her during her morning or evening commutes. Or, if she’s a young mum, you might find her at local playgroups or community events.
Don’t just limit yourself to physical locations. Think about the niche corners of the internet where she might spend her time. Maybe she’s part of a Facebook group for local parents, or she follows specific influencers on Instagram who align with her interests. Understanding these habits will give you insight into how to reach her effectively.
Natasha, the werewolf loving reader, might have some overlap with Jennifer, who hated that book – maybe their kids go to the same school. But when Natasha is at Pole Fitness, watching a band with her partner or seeing a thriller with her bff, Jennifer might be at Pilates, having a wine at a friends house, and waiting for a book-to-movie chick flick to be released.
Are you going to be putting posters up at pole fitness and offering promotional freebies to local bands or are you partnering with the Pilates studio for a wine and cheese night and sponsoring spot prizes for the chick flick release?
Surveying and Researching
If you’re not entirely sure where your dream client spends her time, don’t worry—you can find out by surveying people who are similar to your avatar. Consider friends, colleagues or even strangers that you find via Facebook communities. Approach people who are similar demographics to your ideal client and ask to survey them. Ask about their daily routines, where they shop, what they read, and how they spend their leisure time. This will give you real-world data to refine your timetable and make it as accurate as possible.
Avoiding Discount Culture
As you build your strategy, remember that you’re not just selling a service—you’re offering a relationship. This is why it’s crucial to zero in on the right person, in the right place. They need to WANT to sit with you for an hour or so every few weeks, for the foreseeable future.
As we progress through building your magnet, we’ll focus on building genuine connections and providing value rather than a cheap price. We want clients to choose you because they trust you, not because you’re the cheapest option so as you map out where to find your dream client, think about how you can present yourself in a way that highlights the VALUE of your services.
It’s about the long game, and building up loyal, returning, long term clients, not getting a quick buck from a bunch of discount-seekers.
Now I know today’s counterargument is going to be, what if your ideal client can’t afford nails. THEN THEY’RE NOT YOUR IDEAL CLIENT. Whether your avatar is scrooge McDuck rich, or nails-are-my-priority but i dye my own hair comfortable, your ideal client HAS money. If you’re projecting your own current budget onto your avatar, stop. You and your avatar may have a lot in common, but you are not her. If your avatar was you, she would be training to join the industry, and that’s not good for long term income either. Let them be their own (totally made up) person, with income, and target them as such. When you tick all of their boxes, price honestly becomes irrelevant.
A Glimpse of What’s Next
This is just the beginning. By the end of this week, you’ll have a complete, actionable plan to attract and retain your dream clients. And If you find THIS week helpful, imagine what you could achieve with eight weeks of guided support. That’s exactly what our Salon Success Accelerator offers—a deep dive into strategies that will transform your business. I’ll tell you more about that on Friday though.
Task for Today
Your task for today is to create a detailed timetable or “day in the life” of your dream client. Use the template provided and pinpoint key opportunities where you can engage with her. Once you’ve completed it, share your timetable in the group chat for feedback. This challenge is all about collaboration and support, so I encourage you to interact with each other. Share your timetables, exchange ideas, and offer feedback. Remember, we’re building a #CompetitionFreeZone where we lift each other up, not tear each other down.
I can’t wait to see what you come up with! Tomorrow, we’ll dive into how to get in front of her in a meaningful way. Until then, happy mapping!