Happy Tuesday!
Running a salon that clients love and trust isn’t just about offering beautiful nail art or the latest trends. It’s about standing by your work and showing clients that you hold yourself to a higher standard.
One of the best ways to do this is by offering a 7-day guarantee on your services, which can completely set you apart from other local salons.
Why a Guarantee Matters
If you want to position yourself as a high-quality salon, offering a guarantee shows clients that you’re confident in your work. When clients know they can trust you to fix any issues that might come up within a reasonable timeframe, it reassures them that they’re getting their money’s worth. Sure, some salons might charge less, but the peace of mind you offer will stand out.
Offering a guarantee also demonstrates that you care about their experience beyond the appointment. A quick follow-up text a week after their service to check in on their nails does wonders for building long-term relationships with clients. It shows that you’re invested in their satisfaction—not just their payment.
Concerns About Client Carelessness?
I get it. You might be hesitant to offer free repairs because clients could ruin their nails by doing things they shouldn’t, like soaking in a spa or cleaning with harsh chemicals.
While this can happen, if you give clear aftercare instructions, most clients will do their best to protect their nails. People are busy—they don’t want the inconvenience of coming back for repairs unless it’s absolutely necessary.
Plus, nails that are prepped and applied correctly are tough to ruin, especially within the first week. If you’ve done your job well, clients will have trouble picking or lifting the nails on their own.
If you’re seeing regular service breakdowns, it might be time to assess your own techniques before assuming it’s the client’s fault. Quality prep, proper ratios, and thoughtful aftercare go a long way in preventing issues.
Handling Special Cases
There are times when you shouldn’t offer a guarantee. For example, I never guarantee my work for clients who are nail biters. If someone’s nail health isn’t up to par, or if they have a history of lifting or other issues, you’re within your rights to revoke the guarantee – but always with transparency. Simply explain that their service may not last as long as usual and that if they choose to proceed, you can’t offer a guarantee. There’s a Waiver Form Template in this $15 Salon Success Module.
The Long-Term Benefits
Ultimately, offering a guarantee will set you apart as a salon that cares about quality and customer service. While you might lose a bit of money on the occasional repair, you’ll more than make up for it with client loyalty and referrals.
Clients appreciate integrity, and when they see you prioritising their satisfaction, they’ll spread the word. It’s all about playing the long game—building a reputation for excellence will lead to a steady stream of happy clients.
This is what else we loved last week –
- This Halloween Nail Art Tutorial
- Hearing about other Techs relatable eff-ups, if we’re honest!
- Pink and purple Aura Nails
- The crazy changes a simple change of a file angle can make
- Easy fixes for pocket lifting
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