Happy SPRINNNGGG!!
As we head into the busy season (yay, money! haha), it’s crucial to remember that clients aren’t just paying for the end result – they’re paying for the experience.
Imagine walking into a basic salon in the middle of a busy mall. 6 Nail Techs, no booking necessary.
Now, imagine the SAME salon, BUT – close the door and block off the noise. Add some fairy lights and plants, some art that isn’t a stock image. Light some incense. Put on some music. Have a conversation with the person providing your service.
Generally, it’s not hard to improve a customer’s experience, and the more you think about it the more you realise how much you are willing to pay for experiences.
Make sure when you create marketing content, that you show the VALUE, not just the SERVICE. When someone calls to book, if they’ve already seen the value they won’t think twice about the price.
It’s your job to make sure they know what they’re getting for their money, and that’s how you earn it.
Ready to dive deeper into how you can refine your salon’s experience and pricing?
Join us for The Client Magnet, a FREE 5-day online coaching program. It’s packed with valuable insights that will help you attract and retain your ideal clients by highlighting the value of what you do. If you haven’t signed up yet, now’s the perfect time!
Remember, it’s not just about what you do, but how you make your clients feel. That’s the difference that keeps them coming back—and willing to pay more.
This is what else we loved last week –
- New ways to honour our most loyal clients
- Snippets of advice for brand new Nail Techs
- Helping clients with trauma/damage to their natural nails
- Chemistry! AKA understanding our products better
- People who share their Nail Tech journeys online
Click here to send us YOUR thoughts, feedback or highlights, we would love to share 
PS Join Summit 2025 for only $16/week – everyone is welcome!
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